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To the point_Achieve_your_business_objectives_25 50_faster
| To-the-point... Achieve your business objectives 25-50% faster
As a business turnaround entrepreneur for the past 20 years, I
have had a lot of conversations with people about what really
makes a business work - - oh, yes, that over worked word -
successful.
Communication...
For every communication there is a sender and a receiver.
For every communication there is a message.
For every message there is a meaning.
The message received is not necessarily the message sent.
What really adds complexity to our communication process is that
the message may not carry the same "meaning" for the receiver as
it does for the sender.
Your task as a communicator is to validate that the message
received is identical to the message sent. Hold it, you're not
done yet...
What about the "meaning" contained in your message? You're
right... validate that it's identical for both the sender and
receiver of the message.
Well, thanks a bunch Bob! You gave me the problem without a
solution.
You're right - I did... but there is a reason for it. I want you
to think about what I have shared with you.
It sounds simple... it looks simple... Well, if it's so simple
then why do so many people and businesses have such a hard time
doing it?
In a single word - - AWARENESS.
We aren't aware of its importance to us. We tend to say what
ever hits our tongue and make the "assumption" that everyone
else knows what we mean. The fact is that I don't know what you
think I know, and you don't know what I think you know. Worse
yet, we don't know, what we don't know... too bad we can't admit
it.
Communication is the lifeblood of your business and a single
word - - yes, the next word you speak can change the course of
your history, and even the world's.
Your words
one-at-a-time, give you power over who you become
and how well your business does.
Your communication process can open the floodgates to business
opportunities... Optimize your communication process and your
business will achieve its objectives 25-50% faster.
How do I know, it's the first thing that I work with the
business owner or executives to improve, because of how
important it is to the success of any business turnaround.
Oh, here is another little benefit: reduced operating costs,
performance improvement, higher profits.
Alright Bob, tell me how to do it... Ok, I will give you three
of the necessary elements to work on...
1. State exactly what you mean.
2. Ask for exactly what you want.
3. Ask questions for clarity... Don't make assumptions.
4. ...
What you are working for is the validation that both the message
and its meaning are identical to what was sent.
Are you ready for the next step?...
About the author:
Robert Poulton has successfully completed over 50 business
turnarounds that range from moving a company from a $46,000,000
annual loss to net positive revenues of $7,000,000 within 18
months. Additional information is available by visiting:
http://www.u2canprofit.com or drop him a note at
rpoulton@u2canprofit.com
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