|
Trend_Setting_How_Office_Art_Improves_Productivity
| Trend Setting: How Office Art Improves Productivity
Does the way your employees perceive their physical work
environment have an impact on their job performance? You bet
your break room it does!
In a recent study conducted by the Business Committee for the
Arts, in collaboration with the International Association for
Professional Art Advisors, researchers established a positive
relationship between on-the-job productivity and the presence of
art in the workplace. Along with productivity, the study
addressed other human factors including stress, morale and
creativity. The survey polled employees from a variety of
companies across industry lines, and demonstrated that art in
the workplace:
•Helps combat stress
•Improves employee morale
•Heightens creativity
•Improves productivity
•Encourages expression and creativity
•Encourages diversity appreciation
What are the implications of this finding?
The inclusion of artwork in company offices has a strategic
importance in business planning. The inclusion of art in your
corporate budget may also aid in managing human resources and in
marketing.
Consider the following immediate benefits of including art in
your company’s marketing plans:
1) The inclusion of art in company offices may be an excellent
marketing strategy, especially if the company is in the service
sector where outside customers visit company offices on a daily
basis. Many medical service providers in private practice
continuously acquire art to support a sense of calmness and
security.
2) Strategically placing pieces of artwork in company buildings
is a strong public relations tool, setting the business apart
from competitors.
In the long run, the inclusion of art in your strategic plans
displays the company's sense of social responsibility, teaching
employees and customers to appreciate the value of art in
society. It also enhances your work environment, fostering the
acceptance of diversity and boosting creativity among employees.
So, you think including art in your company office is a great
idea. Now you’re faced with a fundamental problem: how do you go
about acquiring pieces of artwork?
Begin the process with a step-by-step analysis of the company's
needs. Buying artwork is an important decision that requires
substantial consideration. Contemplate the following points:
•What form of art, and in what medium? Oil paintings on canvas,
wooden sculptures, photographs. (Our recommendation would be
hand made oil paintings on canvas. They are easy to maintain and
oil paintings provide the most desired affect.)
•Themes and content (Nudes and morbid imagery are a no-no!)
•Quantity vs. quality: few expensive pieces or numerous cheaper
ones.
•Budget: don’t spend what you don’t have.
•Design and décor issues (sometimes it’s better to leave this to
professionals)
After making the best decision for your company, it’s time to
get the ball rolling.
1) Designate the responsibility of proposal preparation,
procurement and collection management within the company, or
contract from outside.
2) Consult with professionals in the art business.
3) Complete the acquisition and arrange for installation.
4) You may arrange an open house after the acquisition where
employees should be encouraged to objectively appreciate the new
collection. (This helps to stimulate creativity and promote
diversity appreciation!)
Congratulations, you’ve now joined the list of trend setting
companies who motivate their employees to greater heights with
the inspiration of art. A job well done!
GA-001
About the author:
Alex Oke has worked in the art business for over 4 years. For
the last 2 years he has headed OverstockArt, an
experienced online retailer of hand made oil paintings with the
best prices and quality on the web. Contact OverstockArt today
for a free consultation about your office décor and budget
requirements at 1-866-686-1888.
http://www.OverstockArt.com
|
|
| |
| |
