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When_THEIR_tips_meet_OUR_business
| When THEIR tips meet OUR business
We all want mentors and role models -- but sometimes we realize
that what works for "them" won't work for "us." Why? Here are
some possible reasons.
(1) Your product is different. Henry helps people create
marketing pitches. Jane helps people enter the world of public
speaking for money. Hortense offers life coaching to successful
business owners. Almost every e-business can make money from
Henry's service. Hortense offers intangible outcomes achieved
through a process.
(2) Your target market is different. Henry's market will respond
to freebies and discounts. Hortense's upscale clients may be
turned off by the same kinds of offers.
(3) You reach your market differently. Henry gets most of his
business from an ezine and from his website. Hortense uses the
list of contacts she developed during her corporate career.
(4) Your personality is different. Henry's charismatic
presentations bring him clients, even when he offers a
complimentary talk to a marketing class. Hortense, more
introverted, finds that people respond only after they get to
know her.
(5) Your era is different. Henry entered the market late -- just
a few months ago. He's fighting for a share of a saturated
market. Hortense enjoyed being one of the first to offer
coaching services to her niche -- eight years ago. Her
reputation and contacts are like money in the bank.
Bottom line: Your business model has to be driven by your own
time, place, market and offering. Cookie-cutter solutions won't
work -- nor will someone else's unique, successful program. Rely
on your intuition and, if you hire a resources, keep the focus
on you and your business.
About the author:
Cathy Goodwin, Ph.D., is an author, career and business coach,
and speaker. She helps clients spin words into gold. For more
information, visit: http://www.makewritingpay.com
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