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Why_Cant_Microsoft_Make_Soft_Packaging
| Why Cant Microsoft Make Soft Packaging?
Why is it that Microsoft wants you to buy its product but does
not want you to open the plastic case that is welded around the
cardboard box? I believe that such packaging along with
cockroaches will survive atomic disasters!
Good luck finding any clue as to an easy way to open this fused
bit of skin-tearing packaging. I split my scissors trying to pry
open the ends. I ripped a fingernail attempting to wiggle into a
miniscule space. I wedged in a letter opener to see if I could
leverage any kind of muscle and rip that sucker open. I
seriously thought of using a chain saw.
Finally, in a fit of anger akin to the Hulk, I seized one small,
dagger-like split in the plastic, held the plastic casing with
the other hand and yanked with all my might. I cut my hand
extricating the box from the opening I'd created.
And what does this hidebound, 81/2" x 11" x 2" box contain: a
CD! I trembled thinking it too would be wrapped in that plastic
that yields to neither man nor woman.
Thankfully, the innocuous little CD was without wrapper. Good
thing. My scream would have reverberated in the hallowed halls
of Bill Gate's Washington mansion. It's pain enough to upgrade
software without going through the physical machinations of
opening a #$%^& box.
Moral of the story: The customer's experience is everything.
Don't let packaging ruin their day.
(c) 2003 by Eileen McDargh. All rights reserved
Reprint rights granted to all venues so long as the article and
by-line are used intact.
About the author:
Eileen McDargh is an author, radio commentator, organizational
development consultant, professional speaker and retreat
facilitator. Author of four books including Work for a Living &
Still be Free to Live and The Resilient Spirit and a frequent
contributor to numerous business journals. Visit her web site
http://www.eileenmcdargh.com or contact her toll free at
877-477-4718.
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