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Winning_the_Loyalty_of_Your_Customers
| Winning the Loyalty of Your Customers
PERMISSION TO REPUBLISH: This article may be republished
in newsletters and on web sites provided attribution is provided
to the author, and it appears with the included copyright,
resource box and live web site link. Email notice of intent to
publish is appreciated but not required. Mail to:
eagibbs@ureach.com
Dr. Michael LeBoeuf, in his cassette album entitled, Win
Customers and Keep Them for Lifeut twelve principles
that will transform the workplace into a customer-driven, highly
motivational team. Dr. LeBoeuf's program goes like this:
1. Make a positive first impression.
2. Help customers buy what's right for them.
3. Ask the right questions to keep them coming back.
4. Develop an appreciation of customer loyalty.
5. Understand customers and their buying behavior.
6. Use realistic expectations to turn angry customers into loyal
ones.
7. Go the extra mile to help the indecisive customer.
8. Overcome obstacles by turning their buying signals into sales.
9. Reward the customer when he buys and when he refuses to buy.
10. Turn complaints into dollars and frowns into smiles.
11. Keep the spotlight on the customer.
12. Develop and implement a quality customer service action plan.
Apply these twelve principles to your customer service program
and watch your customers start coming back again and again.
Remember: When you maximize your potential, everyone
wins. When you don't, we all lose.
About the author:
Etienne A. Gibbs, MSW, Management Consultant and Trainer,
conducts seminars, lectures, and writes articles on his theme:
"... helping you maximize your potential." For
more information visit www.max
imizingyourpotential.blogspot.com, or email him at eagibbs@ureach.com.
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