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10_ways_to_ensure_your_site_does_not_get_indexed_on_search_engines
| 10 ways to ensure your site does not get indexed on search engines.
**** Copyright Todd Jamieson 2004 ----- Todd Jamieson,
EnvisionOnline.ca (www.envisiononline.ca) ****
Search Engines have come a long way since the web's beginnings.
Back in the old days it seemed like anything you typed in would
ultimately show at least one or more pornographic web site.
Well, luckily those days have passed us and getting indexed on
search engines has become a necessity of doing business on the
Internet. In my experience with personally working on over 250
business web sites in the last six years (an having them all
indexed), I have accumulated a substantial list of techniques
that work and dont work. There are literally hundreds of things
that will have a negative effect on your ranking. Below is a
list of my top ten.
1. Have no html text on your home page.
Because search engine robots are still not able to read images
(jpegs, gifs etc), you will be guaranteed to not get indexed -
because there is nothing to index.
2. Have a 100% Flash driven web site.
Some search engines are now able to index certain parts of
flash, but as a general rule of thumb flash sites do not get
indexed.
3. Dump a bunch of keywords on your home page and change the
colour so they are visible to the eye.
While there is no published standard, most online professionals
agree that tricking the search engines by adding a large number
of keywords on your home page is bound to get you black-listed
on search engines.
4. Create an automatic redirect that sends someone to another
web site (from your home page)
If you code your web site so that when someone visits it, it
will go to another page instantly - most search engines will ban
you.
5. Rely solely on your Keyword and Description meta-tags.
Most search engines DO NOT use keywords or description text as a
way to index sites. Some use the description tag for the results
list. But in general the major search engines ignore these all
together when looking to index your site.
6. Having less than 100 words on your home page.
As your home page is usually the first page a spider visits, it
is important it has an ample supply of keywords for it to
determine how it should index your web site.
7. Not incorporating a site tree or text links off of your home
page.
Again, because search engine spiders read text only, it is
extremely important to give it the "food" it needs to help index
as many pages as possible on your web site.
8. Not having a links page.
Most of the major search engines use link popularity as a key
method of determining how high a web site will get ranked within
their search engine. Starting a reciprocal linking program by
trading links between like-minded web sites will increase your
"popularity" online.
9. Having little keyword rich content
Have you ever noticed that most of the high-ranking sites seem
to have a lot of content? This is because they have learned the
importance of having "spider" food online. Keyword rich content
also helps build your credibility and makes your site more
appealing when trading links.
10. Link Farms and get rich quick schemes
Nothing in this world is for free. There is no such thing as an
automated search engine optimization tool that works all of the
time. Many of these "spam" emails do not even pre-qualify their
prospects - I have heard of even Google receiving a spam email!
Optimizing your site takes time and patience. But if done right,
the pay-off could be extremely large and provide you with a
significant source of sales or referrals from new prospects.
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----------------------- (c) Todd Jamieson 2004 ----- Todd
Jamieson, EnvisionOnline.ca (www.envisiononline.ca)
About the author:
About the Author: Todd Jamieson is Founder and President of
EnvisionOnline.ca and has worked as Project Manager on more than
200 web sites, web applications and Internet e-business
initiatives for small and medium sized enterprises. He is also
actively involved in a number of other small businesses.
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