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How_to_get_your_site_a_top_ranking_in_Google
| How to get your site a top ranking in Google
It's the new American dream. Your website appears in a top spot
on Google for your chosen keyword. Next thing you know, orders
start coming in faster than you can handle, and you are rolling
in the money. If only it were so easy, right?
Well,
It can be done. I've done it many times in many different
industries. There is no secret, but rather, it's just knowing
what to do. I've made just about every mistake one can make with
a website, but I learned from every setback. If you were only
allowed to do one thing to get ranked for your site in Google,
without a doubt, all you'd need to do is get links for your site.
Yes, there are many other factors involved in getting your site
to a top position. But this is the most powerful way as of this
writing to get a top spot in Google. It's not just enough to
have links pointing to your site, but you need to have your
keyword "anchor linked" to your site. Anchor linking is when you
use your keyword phrase as the click-able text for a link. So,
instead of saying "Click Here", you would use "Widgets" as the
link text.
Now, another point of consideration is determening what
keyword/phrase you want to use to get your site found. Most
times, people impulsively choose a one word phrase. While this
would be a great way to bring traffic to your site, would it
bring targeted traffic, with people looking specifically for
your product or service? Most times when people type in a one
letter keyphrase, they are in the beginning of their search.
They may type in "Shoes", but are really looking for "Running
Shoes". So, if you have a top ranking for shoes, do you serve
that user's needs? Maybe, but they may also be looking for
dress, casual, Women's, Men's, Children's, athletic, girl's,
boy's, etc. This is why when you begin to optimize your site,
you should focus on more targeted keyword phrases.
Suppose you sell a certain brand name of dress shoes. For this
example, we'll call the famous brand XYZ. So, by getting anchor
links as "XYZ Dress Shoes", you are already eliminating those
users who are looking for another brand or line of shoe. Next,
you need to make sure that the page that gets linked contains
the on the page content with "XYZ Dress Shoes". If you would
link to a page without relevant content, Google would view this
link as possible spam, or more appropriately, irrelevant content.
Now, once you have compiled your list of keywords, you need to
see which one are searched on the most. The best tool for this
is WordTracker, and it is worth the tiny fee you need to pay to
have access for one day. There are also free tools online that
you can use, but WordTracker will give you the most accurate
results.
Once you have run through your list of all your keywords, the
obvious choice is to pick the ones with the highest amount of
searches (and content relevant to your site!). The next step is
to then begin the process of a link campaign. Now, I can already
hear you complaining about doing a link exchange. This is only
1/3 of your campaign. The ideal method is to not only engage in
a reciprocal link exchange, but to also engage in strategic
linking.
Strategic linking is when you get a link to your site without
having to return the favor. What's the best way to do this?
Write an article just like this one. If I get one website to use
this article and have it point to my site, I've just created
another link to my site. Pretty easy, eh?
Since you have now engaged in a linking campaign, you should
expect to see results in Google in as little as 4 days, and as
far as 6 months. All of this is determined by where your links
are coming from, and the popularity of the site from which the
link came. Next, you need to get as many links as you can
pointing to your site with your popular keyword phrase anchor
linked to your site.
As I mentioned before, there many other factors that wll only
enhance your rankings in Google, but the omplementation of a
link campaign is the strongest method to get your site to a top
ranking!
-To your online success!
Paul Bliss
About the author:
Paul Bliss is a leading authority in the emerging field of
search engine optimization. Paul has more than four years
experience in the field and has produced some truly amazing
results. Email Paul at pbliss@seoforgoogle.com or visit his site
at: http://www.seoforgoogle.com
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