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How_to_rank_well_in_the_search_engines
| How to rank well in the search engines.
How to rank well in the search engines. By Clare Lawrence 30th
May 2004
I get this question all the time!.
Everyone wants to be listed on the first few pages of the search
engines.
Here is what I tell my customers:-
a) Firstly do your research, being at the top may not be all the
helpful! I have sites listed at No1 or 2 for less popular
phrases and they only get a couple of visits a week.
b) To get to the top, you need good content, that means using
the phrases your looking for in the title tags, and on the page
at the right density.
c) Use of links. Anchor text links are very important
particularly for Google, the leading search engine. But links
are not enough on their own. Links need to come from pages that
are also related to the same theme and are also highly ranked.
d) Directories, a small number of directories have a strong
effect on the SERP ( Search Engine Results Placement ) of a
site. These are :
i) Dmoz ii) Yahoo iii) Gimpsy iv) Business.com v) Joeant vi)
Allthebizz
e) Its all relative to the popularity of your choosen keyphrase
and the strength of the competition. The better your content and
the more links your site has the sooner it will reach the top.
f) Be Patient - rankings are not built in a day, it takes most
sites 6 months to reach their potential.
About the author:
Clare Lawrence is CEO of Discount Domains Ltd A leading UK
provider of Domain name registration and Web Hosting services.
Please feel free to re-publish this article provided this
reference box remains together with a hyperlink to
http://www.discountdomainsuk.com Clare can also be contacted on
clare@discountdomainsuk.com.
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