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If_You_Build_It_They_Will_Come_Does_Not_Apply
| If You Build It They Will Come Does Not Apply
"If you build it they will come" does not apply to websites, so
a web developers services shouldn't stop with design. Your
website is useless if no one comes to visit it. Your developer
should be able to advise you on the different methods that you
can use to market your website, and to help implement those
tactics that would work best for your site. Not every site can
be listed in the top 10 listings.
Some may need to look at Pay Per Click
marketing, or purchase listing space from directory sites.
Your developer must examine your goals and marketing budget, and
then research your internet competition to help you determine
the best course of action for your website. They should be
willing to educate you about the different marketing methods
available, assisting you in choosing the website marketing
methods that are appropriate for your business.
What is “Search Engine Optimization?”
There are sneaky ways to achieve a high search engine ranking,
but internet marketing doesn't use tricks or lies to make it
happen. When a search engine catches a site using deceptive
practices they blackball the site, which means there is little
to no hope of the site ever achieving a high ranking.
Ethical Search Engine Optimization Internet Marketing is an
intense process consisting of research to determine the best
keywords for your site, laying out the site in a manner that
search engines prefer, adding special hidden tags that search
engines look for, researching reciprocal linking, all while
maintaining a high quality appearance for the "human" viewers of
your site.
The upside of Search Engine Optimization is that you pay for it
once, as opposed to PPC. This is provided search engines don't
change their rules. With a consistent, long term marketing plan
you can, in the right situation, shoot to the top.
The downside is that it takes time, patience and good research
to make it happen. Beware of companies claiming to be Search
Engine Optimization experts. Make sure that the search engines
they are submitting you to are high quality search engines and
that they use appropriate keywords. Google, Yahoo, and MSN, are
just a few of the top search engines today.
What is "Pay Per Click?"
Pay Per Click is that latest, greatest attempt by search engines
to make their searches more relevant. Paying a fixed, or
sometimes fluxuating amount can guarantee you a high search
engine ranking. In fact, you can be guaranteed the top spot.
I can't stress enough the importance of choosing the right
keywords. If you aren't specific enough they get a lot of hits
from Pay Per Click, but no buyers. The return on investment
would be a laugh, except for the impact it's having on your
budget. Think of e-bay; when someone is willing to pay more you
get bumped down the list, or your price goes up.
The good news about Pay Per Click is that it can bring quick
results. With the right search keywords you can have high search
engine ranking without waiting for Optimization. If your
business is seasonal, or you're just starting out and want
immediate results Pay Per Click can be beneficial. Another
benefit is to companies who are providing services that have
saturated the Internet. You can avoid the difficulties of trying
to get to the top of a search with 7 million results.
Whichever path you take make sure to choose a high quality
developer to help you with research and implementation. This
will make all the difference between being found or being lost
in the millions of other websites vying for attention.
About the author:
Tina Boyd is the CEO/Head Developer at Silken Strand Web
Solutions, Inc. located in the central Ohio area.
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