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Keywords_and_SEO_The_facts
| Keywords and SEO. The facts.
Search Engine Optimization (SEO) is essential for the success
of almost every website. The majority of traffic to websites is
brought in by search engines. Keywords are an important part of
SEO. Unfortunately, many website owners overdo it. Keywords are
one of the most important tools in ranking high on search
engines. Abuse them and you will suffer the consequences.
Many novices read about places to add keywords, such as ALT
tags, anchors and other areas. While these are meant to be used
if you want to help boost your keywords, they should be relevant
to the image or the place where you are linking. Many people try
to stuff keywords into every possible place. There is no benefit
whatsoever in doing this.
As a general rule, I would say you can optimize one page with 3
keywords or phrases. I would recommend starting with one or two.
Depending on who you talk to, your percentage of keywords in
your text should be between three and five percent of the total
content on the site. I have seen site tops with percentages as
high as ten. There are some free online tools that can tell you
the percentage of each word on your site. This one is
http://www.googlerankings.com/ultimate_seo_tool.php This tool
will also show under which of those words your site comes up on.
One huge mistake I see all the time is repeated keywords in the
keyword tag. Here is an example: shoes, brown shoes, blue shoes,
and red shoes. There are two things wrong here, Do you know what
it is? First, of all, the use of the word “and” is not needed.
This is called a stop word. Search engines ignore these type of
words. Some common stop words are and, the, because, this, that
and there. The second thing wrong with the keywords is the word
“shoes”. It is repeated four times. You do not need to repeat
shoes. The corrected keywords should read; shoes, brown, blue,
red. The search engine will know you are offering shoes and will
match the color with the word shoe. Repeating “shoes” will just
penalize your site.
One final tip on using keywords. Make sure you use your top
keywords in the TITLE of your site as well as in the description
tag. Do not load the title with keywords. These are the first
places the engines will scan. Your description tag is usual what
is displayed on search engines when relevant keywords are typed
in. So, be sure they are there. Do not just type in key word
phrases. No one will know what your site is about. What is the
point of coming up in rank if no one understand the description.
About the author:
For more information on SEO visit http://mr-seo.blogspot.com Or,
http://mrseonewz.blogspot.com/ for the latest on SEO news. For a
free web site evaluation visit http://www.mr-seo.com Joe is also
a merger-partner of Web Presence, a full-service web design firm
exclusively serving small businesses nationwide. Visit his web
site at: http://www.jnb-design.com
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