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Lessons_from_a_Shock_Jock_Why_is_Mike_Makler_the_Coolest_Guy_in_the_Universe
| Lessons from a Shock Jock Why is Mike Makler the Coolest Guy in the Universe?
This Tongue in cheek Article shows how by using 7 Simple Steps
Mike Makler Proclaimed and Branded himself The Coolest Guy in
the Universe. The steps Mike Makler Used to Brand Himself the
Coolest Guy in the Universe and Obtain a Number 1 Page Ranking
in Yahoo for the Coolest Guy in the Universe can be used by
anyone to create a Brand. just do a Yahoo Search on "the Coolest
Guy in the Universe" (don't forget the Double Quotes) and see if
Mike Makler is still number 1.
A famous New York Based radio show Shock Jock proclaimed himself
the King of all Media. Do a Google or Yahoo Search on King of
all Media and you will see this Shock Jock's name. Is he the
King of All Media? He is now. How did he become the King of All
Media and How does it apply to You?
He simply branded himself as the King of All Media. On his Daily
radio show he would proclaim to be the King of All Media. Pretty
soon everyone was calling him the King of All Media. Now he is
the De facto King of all Media.
Having observed this Shock Jock in action Mike Makler wanted to
see if he too could create an outrageous brand for himself. Not
having a top rated radio show Mike Makler Decided to brand
himself on the Internet as the Coolest Guy in the Universe
Mike Makler Simply declared himself the coolest guy in the
Universe. Is Mike Makler Really the Coolest Guy in the
Universe?. Mike Makler is the Coolest Guy in the Universe if he
can get and Maintain a Number 1 Page Ranking in Google or MSN or
Yahoo.
Below are the 7 Steps in this Case Study Mike Makler used to
Brand himself as the coolest Guy in the Universe
Step 1 - Publicly Proclaim your Brand. The First Thing Mike
Makler Did to become the Coolest Guy in the Universe was he
created a Web Page Stating that Mike Makler is in fact the
Coolest Guy in the Universe
http://www.ewguru.com/hbiz/Coolest-Guy-in-The-Universe.html.
You will notice that not only does this web page proclaim that
Mike Makler is the coolest guy in the universe but it does so
over and over. Mike Makler added the Coolest Guy in the Universe
web page he created to his Google Site Map
Step 2 - Reinforce Your Claim The Next thing Mike Makler Did to
become the Coolest Guy in the Universe was Create a Blog Entry
stating that Mike Makler is the coolest Guy in the Universe as
if it was a a known and accepted Fact. This Blog entry had a
link to Mike Makler Coolest Guy web Page
http://ewguru.com/coolguyblog. Don't forget to use ping-o-matic
to ping your blog.
Mike then repeated the above two steps 2 or 3 more times to
create a stronger branding
Step 3 - Get Others to Publicize your Claim Mike Makler then
went on to write this Article to publicize the fact that he was
the Coolest Guy in the Universe. Of course this Article is Rich
in the Keywords 'Mike Makler' and 'The Coolest Guy in the
Universe' Mike didn't forget to submit this article to the
popular article directories.
Step 4 - The Details From Now on whenever Mike Creates an
Article he will have By Mike Makler (the Coolest Guy in the
Universe) as his Byline.
In his Bio for his Article Mike will Put Mike Makler the Self
Proclaimed Coolest Guy in the Universe see Why
http://ewguru.com/coolguypage
Mike's Copyright now looks like this Copyright © 2005-2006 Mike
Makler The Coolest Guy in the Universe:: all rights reserved.
Step 5 - The 2 P's Patience and Persistence Mike will be
persistent. He will Create Articles, Blog Posts, Forum Posts,
all containing his branding. Mike will never stop Proclaiming
that Mike Makler is the Coolest Guy in the Universe. It is all
about branding.
Step 6 - Get Some Back Links If you would Like to help with Mike
with his Branding Efforts just Link to one of Mike's Coolest Guy
Web Pages you will find a list of them here
http://www.ewguru.com/hbiz/Coolest-Guy-Toc.HTML
Step 7 Check and Tweak He will check the search Engines Once or
twice a Week to see if Mike Makler really is the Coolest Guy in
the Universe. If Not he will then write an Article Create a Blog
Post, do some forum posts to continue to re-enforce his brand.
Even if Mike is #1 he will still take action to Re-Enfoirce his
hard earned Brand.
Hopefully even this simple example will show you 7 steps you can
use to create and maintain a brand for yourself. It does take
work and persistence to create a well known brand especially if
you are not a Top Rated Shock Jock.
About the author:
Mike Makler The Coolest Guy in the Universe (See Why http://ewguru.com/coolguypag
e) has been Marketing Online Since 2001, When he built his
first Sales organization of over 100,000 Members.
Copyright © 2005-2006 Mike Makler The Coolest Guy in the
Universe - All Rights Reserved
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