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Link_popularity_improvement_tutorial
| Link popularity improvement tutorial
Introduction:
Improving your link popularity is a big part of optimizing your
website for search engines. Many webmasters ignore this very
rewarding process. The most common reason for this is the time
it takes. Many webmasters just don’t have the time. There are
services out there that will do this for you, but if you have
the time to do this yourself, I highly recommend you to do this!
Please take some time to read through this article and learn how
you can get the most out of improving your link popularity in a
short amount of time.
What not to do:
One thing that is very important is the quality of the links
that link to your website. Links pointing to your from a low
ranking, low traffic and unrelated website are very close to
pointless. Before we go through he few steps to building a
quality link directory, there are a few things you need to know
not to do:
- Do not add your link to a large link list that many webmasters
upload to their website and consist of links only. This is
considered a link farm. Important search engines like Google
recognize these links pages as link farms and will not count
these as incoming links. In fact it could hurt your rankings.
Some other search engines are know for banning your websites if
you participate in one of these link farms.
- Do not create a link directory and use this directory for
multiple websites. Not only does this get close to being a link
farm, it also creates a “links nest”. It is very easy for search
engine spiders to recignize that all these pages are the same.
- Do not use Zeus for creating your links pages. Google does not
spider links pages created by this program which makes it
pointless.
- Do not decide whether you will link to a website just because
of its Google Page Rank. If it is a nice professional website,
and it is a good resource for your visitors, you should
definatley link to it!
8 Steps to improving your link popularity successfully:
1. To make the process of searching for links and building your
link directory easier and time saving, we recommend using Arelis
(Axandras Reciprocal Link Solution) . This award winning program
will search for potential link partners and also create your
link directories however you like them. The link directory pages
are fully customizable to match the looks of your website. It
will also help you sending out emails to webmasters to ask them
to trade links.
2. To evaluate each potential link partner website we recommend
using the Google toolbar as well as the Alexa toolbar. These
toolbars will help you evaluate each website you visit. The
Google toolbar will tell you the page rank of the website you
are visiting (although you should not entirely base your results
on this!) and the Alexa toolbar will tell you what kind of
traffic rankings the potential link partner has. There is no
sense requesting a link exchange with a low traffic website. If
it hardly gets any visitors itself, how many will you receive
from it? By finding out the page rank you will know how much
value Google will put into that link. A page rank over 4/10 will
affect your rankings. But also keep in mind that a page with a
Page Rank of 1 can be a PR4 next month!
3. As you visit each website, you will also visit many search
directories. As you visit these directories don’t forget to
leave your link. You don’t have to link back to these sites.
Many of these directories will not just help increasing your
link popularity, you can also receive some substantially good
traffic from these! 4. Make sure each potential link partner
already has a link directory on their website, or even better
displays links on the sides or bottom of its website.
5. When you have found about 25-30 potential link partners,
create your link directory. If you are using Arelis, there is
plenty information on how you can create your links pages
matching your website. Make sure you have a link from your main
page pointing to your link directory. This will help search
engine spiders spider your links pages.
6. You have created a nice looking link directory. Now it is
time to start contacting webmasters to request a link exchange.
You can use templates to do this. But this is not reccomended.
You want to make sure that you personalize each and every single
link request you send out. These days, webmasters get too many
junk emails. Personalizing your link request will give you a
bigger chance to get response from the webmaster you are
contacting. Don’t forget to add something nice to your email.
Also, include your linking information to your website for them
to add to theirs. Make it as easy for them as possible. Give
them a reason to add your link to their site. Don’t start off
your request by telling this webmaster telling him how important
link popularity is. They should know. And if they don't, they
probably don't have a link directory. 7. It might take some
webmasters some time to respond to your request. Don’t make them
angry by keep sending them emails. Send one, if you don’t get an
answer for a month or so you can send another request. Not all
webmasters will respond at all. But if you keep your email
requests personalized, professional and friendly, your should be
getting about an 70%-80% response.
8. As time goes by, keep working on your link directory. A few
hours per week will get you a long way. You will be seeing
result after about 1-2 months. The traffic to your site will
increase. Your search engine rankings will get higher. Follow
each of these steps carefully. Link popularity is so important.
But don’t think that you will get high rankings just by
increasing your link popularity. You also want to make sure your
web pages are search engine friendly. You can get someone to
optimize your website for you, or you can use a program such as
IBP (Internet Business Promotor) and WebCEO
About the author:
Maarten Van Ruitenburg has been designing, developing and
marketing websites since 1998. Visit his website at
www.visualdevelopments.com
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