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Non_Reciprocal_Links__Top_Google_Rankings
| Non Reciprocal Links = Top Google Rankings
When I left my day job four years ago I had four website's,
today I have forty five sites and a while back I noticed that
two of my sites have held their "Top Three" positions through
all of the trends, fads, search engine updates, even the Florida
update did not affect their top positions. To say the least I
was perplexed, there was nothing really apparent that made these
two sites different in fact I had did a terrible job of keeping
them updated, you know too busy with the other site's greasing
the squeaky wheels. They were not broken so I did not fix them.
So anyway I needed to figure out why these sites had did so well
with so little attention. Now I am thinking if I can just figure
out why then I can do the same to the rest of my sites. But like
I said earlier I did very little to these sites, they never
needed it. It just did not make sense until after days of hair
pulling I decided to analyze them just like I would do one of my
competitors. First the on page factors had nothing special just
very basic SEO, second I looked at the list of inbound links
nothing really jumped out at me, so I made a list of my
reciprocal partners from my links page then eliminated those
from the inbound link list, which left about three dozen links
of which six were scraper site's so I eliminated those so now
there are 30 links I did not know about, at first I thought no
big deal these are just links from site's that wanted a
reciprocal link and I never got back to them, like I said I had
neglected these two sites. Analyzing the 30 links, six or seven
probably were from reciprocal link request that I had ignored,
so I was left with 23 unexpected links to analyze and here's
what I found
* None of the links were on a links page.
* All of the links were either in an article or review.
* All of the links had text before and after the link text.
* Almost all of the links had different text in the link.
* Most of the pages linking to me only had 5 to 10 outbound
links.
* Some of the links were to my home page but the others were to
interior pages.
* Most of the pages linking to me were only one level deep. (1
click from the home page)
Apparently the handful of "quality non-reciprocal links" was
behind the success of these two sites, which if you look at it
from a search engine's point of view it makes perfect sense
because an unbiased, non-reciprocal and natural occurring link
is the only true vote for the quality of the content on your
site. The search engines and especially Google are smart enough
to spot reciprocal links and know that a reciprocal link has
nothing to do with the quality of the content on your site, they
know that its just a trade between two webmasters trying to get
better rankings.
Back when Google first started counting inbound links as votes
for a site in its algorithms they did not have to worry about
whether the link was natural, reciprocal or paid because so few
people knew about it, plus unlike today the technology did not
exist back then to easily scan and spot reciprocal links. But as
more people learned about the power of linking more and more
abuse took place, forcing Google to adjust their algorithms.
Next week we'll exam ways to get quality one way links to your
site.
Mark Dietzel
About the author:
Mark Dietzel is founder of Natural Linking at
http://www.naturallinking.com a service providing one way
non-reciprocal links.
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