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Nuthin_New_Except_Search_Terms
| Nuthin New Except Search Terms
Is there such a thing as brand new search term? Something that
has never been typed into a search engine box before. Yes, I
know. I didn't think it was possible. The whole "nuthin new
under the sun" thing. But it is. If fact I have seen stats on
it, but can't remember where right now. It's not important.
Somewhere in the range of 40% of the keyword phrases typed into
a search engine's box have never been used before. Now that's a
search engine statistic that will get you thinking.
It will get you thinking that going to Overture an typing in a
generic keyword like "reciprocal links" and then optimizing your
page for the results will get you nowhere. Well at least it will
get you a shot at 60% of the search engine traffic. The 60%
percent that everyone else is competing for. But what about that
40%? The 40% that you have no competition for because no one is
optimizing their site for them. The 40% that are the real search
engine users. The 40% that are ready to spend, if only they
could find what they are looking for.
I realized the importance of this 40% this weekend when I was
searching for a simple script that could count the words and
phrases on a page and return the amount of one, two, and three
word combinations on that page. A simple script that I did not
have the time to write.
But in order to find this script, I had to push my way past a
bunch of black hat seo pages to get to anything close to what I
was looking for. By the time I had found what I was looking for,
I had about seven search terms in the Google search box and a
few quotation marks just to narrow my search down to what I was
actually searching for. Now that was a new search term. But only
one of the types you may run into.
Another type of terms are the shooting star types. A key phrase,
a name, or a term that becomes a buzz very quickly. I created a
site just to test how many hits I could get related to the top
200 search terms from Wordtracker. I expanded these terms using
Overture's keyword tool and then gathered related RSS feeds and
place them on my site.
I then just sat back and watched mainly because I had no idea
what would happen. What happened was I received no less than
2000 hits from the search engines containing the term "Kari Ann
Peniche" this moth. You know, the pageant winner that lost her
crown by appearing in Playboy. Now this is something that I
didn't expect from a website that was just an experiment.
I couldn't have expected it. I just picked up news feeds that
contained her name. She created a buzz. A buzz that my RSS feed
based site caught a week before anyone else did. The site is now
gone, because it put a strain of the service I was using to find
RSS feeds for me. But it showed me something. You can't optimize
your site for everything under the sun. In fact, if all you are
doing is looking at website stats, you are going to miss the
boat.
So what am I getting to? Hope, maybe. Hope that if you write the
way you speak, if you fill your website with the type of content
that you would like to find instead of useless, spammy,
"optimized" text, you can find the visitors and hits you are
looking for. Or rather, they will find you.
Or you can optimize your site for last month's keywords and
compete with everyone and his brother for customers that are
already angry at sites using black hat seo.
About the author:
Stephan Miller Profit-ware
Download Directory Thousands of digital downloads available
instantly.
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