If recreating the old experience of subscribing to magazines by filling out a subscription card is essential to the success as an Internet retailer, then MagMall.com takes top awards. The retailer has created a web site with all the ease of use of the original pop out cards through fast loading graphics, and an intuitively designed layout that is both easy to follow and navigate.

"Visitors to the magazine subscription site get the feeling that subscribing online is just as easy as subscribing through the mail, but with added benefits," says Fariman Dejouli, head of graphics design for Mountain Network Systems LLC. "It is a well laid out site for finding magazines and filling out subscription forms."

A recent addition to their arsenal of web-based tools is the ability for shoppers to search for magazines by price range, first letter, category or even description. Shoppers can use their advanced searching feature to combine different search parameters. Of course, the fastest way to find magazines is to just type in a title in their search box or to click a fast category link in their fundamentally simple left navigation system.

The web site enhancements were developed in conjunction with Mountain-net.com, which offers one of the original ecommerce shopping cart platforms called Webcart. The inclusion of the new web site searching tools is part of a multi-pronged strategy by MagMall to cater to consumers who want to subscribe to all their magazines from one place.

"MagMall does a much better job than its competitors when it comes to evolving its web site,", Dejouli says. "From a purely ecommerce transaction standpoint their site works extremely well."