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Optimise_your_Site_for_the_Search_Engines_Pt_2
| Optimise your Site for the Search Engines Pt 2
6: The hidden benefits to having the right
links. Every site online has an index or default file
as its home page file. But outside of that rule you can name the
other pages whatever you like. So why not cram the names with
keywords and/or keyphrases relevant to that page and your site?
We've just scored again ;-)
Eg exercise-equipment-reviews.htm is our reviews page.
Note the hyphen again always try to avoid using spaces when
naming your files or pages. You will get a horrible looking 20%
appearing, which is something the browsers throw in there to
represent a space.
If we then name the link to this page from our other pages
'exercise equipment reviews' and also make the link bold we'll
score a whole bunch of points on the SE's. If you then use the
other techniques described on this page to Optimise the page
exercise-equipment-reviews.htm around the phrase 'exercise
equipment reviews'. You'll be well on your way to getting a top
listing in the engines. ;-)
Keywords and keyphrases in a link and the name of a page file
are very important boosters. Anyone would be a fool not to
Optimise them to the hilt. But this is often overlooked and
simply not known about.
7: Name your Images properly and utilise their Alt
tags. Each image file displayed on a site is linked to
with a line of code containing the path to the image. So along
the lines of our link strategy above lets utilise that link and
fill it with keywords.
Eg We have an image on our home page of a piece of exercise
equipment. Lets name that image exercise-equipment.jpg. Most
sites store their images in a folder named images, logical, but
there's a missed opportunity there. Lets call our image folder
exercise-equipment. So what we have as a link to our image is
src="exercise-equipment/ exercise-equipment.jpg" Very nice.
But there's more, all images should have an Alt tag this tag
controls the text that appears when you role over an image, the
little yellow box that appears with a description? Hmmm … what
should we do with that ;-) You guessed it stick our key words in
there.
Is that it for images ? not quite there's one more trick I'll
let out of the bag here. Its very simple but effective, add a
link to your image to a relevant page or if you don't want it to
lead anywhere link it back to the page its on. Either way you'll
score again for the keywords in the link as mentioned above.
;-)
So you should have something like this -
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