|
PDF_Optimization_Death_to_SEO
| PDF Optimization: Death to SEO?
On April 18th 2005, Adobe announced that it was going to acquire
Macromedia.
Besides delivering a critical blow to competitive balance of two
highly recognized and respected companies, it has inadvertently
created a new form of optimization.
That's right. PDF optimization.
The main technology that Adobe wanted from Macromedia was Flash.
Now that they have it, they will be able to incorporate all the
power of Flash into a PDF. With one fell swoop, they have
changed the face of search engine optimization.
As a site owner, I can now potentially have my entire site
reside within the content of a PDF. Sure, it was textually
available before, but now I can even have compressed video,
dynamically generated content and visually appealing content
conveniently wrapped up into the web's only cross-compatible
portable platform.
No more worries about having a Flash player installed - that
will be incorporated into the PDF reading software. No more
worrying about needing Quicktime and Media Player versions of
video clips. They'll all be in Flash.
Not only is the PDF web friendly, but it is also PDA and Kiosk
ready. Now content can be delivered anywhere to any device that
can read a pdf. It can also be included on CD's, DVD's and even
your cell phone.
From a user perspective, this is awesome. From a search engine
perspective, it is great to push boundaries, but we may also see
the end of optimizing for client sites, instead a client will
pay a one-time fee to optimize a pdf.
Anyone who makes a living optimizing sites can see the potential
loss of revenue as companies move forward and place their
marketing efforts into promoting a pdf instead of a web site.
Why would a company not embrace this? While it's a true a site
like Amazon would not be able to take full advantage of this,
they could embed pdf optimization for dvd's and cd's sent to
your cell phone, based on previous selections you've made.
It's a marketer's dream, and it makes a buzz agent's job even
easier. Word of mouth marketing will be coupled with a portable
demonstration of the product or service being sold.
While the general public may not become aware of this technology
for a few years, those who reside on the cutting edge will find
great ways to use this in promotion.
Now instead of just watching a movie trailer, you could also
have the script, actor bios and studio contact information.
Maybe even after the movie gets released, you could get your pdf
updated with box office results.
The benefits of storing information in a pdf are huge. Instead
of storing all of that information in a database, you have
everything you need as a portable document. No worries about
server stability, access to the database or even an internet
connection.
By embracing this new development, it will be another service
you can add to your seo repertoire and allow for your business
to adapt to this emerging technology.
-To your online success!
Paul Bliss www.SEOforGoogle.com
About the author:
Paul has been optimizing sites for over 5 years and has
successfully placed over 60 clients into top rankings for all
the major search engines.
www.seoforgoogle.com
|
|
| |
| |
