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Press_Release_ _Bigmouthmedia_gets_a_little_brother
| Press Release - Bigmouthmedia gets a little brother
Following months of negotiations, Search Engine Marketing
leaders, bigmouthmedia today announced the acquisition of
established UK-based SME search marketing company,
Optimiser.co.uk –(http://www.optimiser.co.uk)
Bigmouthmedia specialises in SEO for big-name brands, including
Sony Ericsson, MTV and British Airways and has been on the
lookout for a smaller company to bring under the bigmouthmedia
umbrella to focus on the growing SME search marketing
marketplace and to take advantage of the numerous enquiries
received by bigmouthmedia every week as a result of its own top
search engine rankings.
Bigmouthmedia’s MD Steve Leach says “The SME markets has had a
raw deal from search marketing; it’s this end of the market that
is most rife with dodgy SEO services and bedroom bandits.
Bigmouthmedia plans to use its 8 years of industry leading SEO
experience working with some of the biggest brands to provide
the first real cost effective SME SEO service”.
Optimiser will initially be rolled out in the UK with plans
thereafter to follow bigmouthmedia’s example and roll out to the
18 languages & 41 countries. The service will be offered through
ISP and Enterprise partnerships as well as direct sales. Fabio
Torlini, Marketing Director of leading Managed hosting provider,
Rackspace Managed Hosting said “The Optimiser service is a
welcome relief for the SME market. At long last they have a well
known, ethical big brand to trust with their search marketing
needs with the knowledge that Optimiser won’t outgrow them at
the first whiff of larger clients”
Optimiser will be headed up by new media veteran Scott Howard
who joins from leading the New Media team at Union Advertising.
Speaking about the launch, Howard said “Together, SME’s
represent the largest overall spend in the SEO market so there’s
a lot of potential for growth. It’s vital to remember that
although each SME’s budget is relatively small it is usually a
larger proportion of their budget than blue-chips invest in SEO.
They need to be able to fully trust the service. Campaign
management and managing client expectations will be a major
focus of the company” Howard adds “Optimiser clients can expect
to get the same great service that Bigmouthmedia has earned its
reputation on. That means ethical, ground-breaking techniques,
no-bull, transparent results, no nasty contracts and no Swiss
Tony sales people, all at a very reasonable cost.
About the author:
Bigmouthmedia is based in Leith, Edinburgh, with offices in
London and Madrid, and is headed up by Steve Leach and Lyndsay
Menzies.
The company specialises in search engine marketing – boasting an
impressive list of clients, including Sony PlayStation, the Bank
of Scotland, Marks and Spencer, British Airways, Sony Ericsson,
King Sturge, Laura Ashley and MTV.
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