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SEO_Keywords_ _the_starting_point
| SEO Keywords - the starting point
When you look at search engine optimisation for a site, probably
the most important thing to think about are what keyphrases you
want to be found under in the search engines.
If you are selling widgets, then it really won't help you if you
get a high listing for another search term, as its not relevant.
Its also important to be very selective about your keywords and
phrases. If you decide to target the phrase 'toronto', then you
are going to have an uphill climb, as there must be thousands or
potentially millions of sites that are indexed for that term.
When you are faced with stiff competition for a keyword, then
unless you want to spend the rest of your life optimising the
site, the chances are that you will be so far down the index,
that a potential customer will need a microscope to find you.
So - get specific. Try to put yourself in your customers shoes
and ask the question:
If I was looking for whatever it is I sell - then what
phrase would I put into the search bar?
Write the phrase down and think about it a bit more. Can I
refine it and come up with something even more specific that
works?
Once you are happy, try to think of a second keyphrase.
Done that? Ok, now you stop.
You can optimise a site for a two or three keyphrases, but
unless you are a word smith superhero that is pretty much your
limit. If you try to optimise for more than that - all you will
do is end up making a poor job of all of them.
The next thing to start thinking about is how you 'thread' your
keyphrases into your content.
We'll talk more about that later....
About the author:
Lee is one of the principals at Spinnaker Systems which
provides Web related services to the small business owner. Lee
can be contacted at lee@spinnakersystems.com and is a regular
contributor to the Spinnaker Blog
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