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Search_Engine_Optimization_of_Dynamic_Web_sites
| Search Engine Optimization of Dynamic Web sites
As websites have grown larger and more complex, companies have
begun using dynamic publishing systems to help them manage sites
that contain hundreds or thousands of web pages. Popular
programs by companies like Vignette, Microsoft, and Broadvision
turn a web site into a database driven application capable of
publishing and managing large amounts of content. When websites
use dynamic publishing, a web page isn't built until it is
requested from a user, guaranteeing that the content is up to
date.
When these content management programs deliver information back
to a web browser the links they create often contain many of the
snippets of code they are using to assemble a page on the fly.
This might include characters such as "?, $, @, %, &".
When a search engine tries to read a dynamic link, it often
stops when it encounters the characters that dynamic publishing
systems use to deliver a page. This means that a search engine
cannot easily crawl and index the website. This means that fewer
pages of your website will be indexed by a search engine. This
in turn means you will show up in fewer search results.
One thing that many people fail to realize is that search
engines create multiple entry points into your website. While
your home page may be the one that people find most often,
websites that have lots of pages indexed will begin driving
traffic to pages located deeper within the website. You must
have at least 25 static pages targeted to search engines other
than having suitable SEO strategy
These interior pages often draw much more qualified users
because they are looking for information specific to a certain
topic. Because they are looking for very specific information,
they are also more likely to convert on a sale or action that
you have prepared for them.
If dynamic publishing is keeping your content from showing up in
the search engine database, these more qualified visitors often
won't find your website. It's very important that as much of
your website is visible to the search engines as possible if you
hope to drive traffic from search engine marketing. Good link
architecture can solve this problem in many cases.
Paid inclusion programs like Inktomi Search Submit or Index
Connect guarantee that the pages you want search engines to
index are included in their database. This means they don't have
to crawl your site and guess at what information is beneath the
surface.
Instead, you are telling them the pages you want them to include
and re-crawl on a regular basis. This even includes dynamic
pages because you provide Inktomi with a list dynamically
generated URL's which it then knows will contain content and
information specific to your website.
Dynamic publishing systems should never hinder the ability of
your users to find you. If your website uses dynamic publishing,
you need to understand if search engines are able to see deep
within your website. A good way to find out is by using the
following tool. This tool will show you the number of pages that
your website has indexed by each of the major search engines.
Once you see how much of your website is being indexed today,
you'll know how much of an issue dynamic pages are for your
website.
About the author:
Search Engine Expert Web
Design Company
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