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Strategic_RSS_PositioningHow_to_Hotwire_Your_Site_to_Google
| Strategic RSS Positioning...How to Hotwire Your Site to Google!
There's no denying it, the Internet has changed. The change was
so subtle most people missed it. It was no great momentous
event, just a slight sideways flex in how information is
exchanged on the web. However, this slight shift has significant
ramifications for anyone trying to achieve top rankings in the
different search engines. So keep reading to find out how you
can use this new SEO wildcard to 'hotwire' your site to the
major search engines such as Google, Msn and Yahoo.
Of course, the wildcard we're talking about is RSS!
RSS stands for 'Really Simple Syndication.' Basically, RSS
allows you to directly deliver your content to all interested
parties... don't come to us; we will deliver the information to
you or your website. It syndicates your content. In a nutshell;
it's simply a more efficient way to get your content 'out there'.
It was first used by News sites to send updated headlines and
brief summaries to all interested parties. Many people associate
RSS with Blogs or Blogging because Blogs are usually written in
XML or RSS format (code like HTML) so that these headlines and
postings can be easily read and accessed.
Although the change may have been slight, the ramifications of
RSS may be long lasting and far reaching. As the major search
engines incorporate RSS into their SERPs and Algorithms, RSS may
even play a larger role than many people realized at first
glance. However, RSS emergence as a dominant SEO factor is not
really a big surprise; RSS presents 'raw-timely-content' for the
search engines to serve up to their patrons -- its just what the
'info pushers' ordered.
Therefore, you must optimize or position your site to take full
advantage of the RSS wildcard. RSS Positioning! Simple RSS
strategies that you can use to position your site with the major
search engines including Google.
Actually, Google has just introduced a new XML powered
Sitemaps. You are basically setting up a direct 'hotwire' --
linking your site to Google. Any or all changes on your site can
now be instantly updated and indexed by Google.
How It Works
There are several ways to set-up a XML Sitemap, perhaps the
easiest way is to use the open-source Generator which you can
download from Google. This is a Python file that you can upload
to your webserver and this generator will create a sitemap from
your 'URL lists, webserver directories, or your access logs'.
Once done, you have to then submit your newly generated XML
sitemap to Google - the search engine will use this XML sitemap
to update and index your site whenever you make changes on your
site. You will need to have a Google account.
You may also submit text files containing URLs from your web
site to be included in Google Sitemaps but these text files will
have or will be given low priority for the time being.
To get started on your own Google Sitemaps Account you can
click here: https:
//www.google.com/webmasters/sitemaps/login
But Google's new Sitemaps is just the latest way to use RSS
positioning, its not the only way! You can further optimize your
site by using the following RSS strategies:
Build RSS Feeds and Blogs for Your Keywords.
One of the best ways to use RSS is to set up a Blog and RSS
feed for each of your major keywords. Any major topic or subject
on your site must or should have a Blog and RSS feed to
compliment your site's content.
To optimize fully, it is best to have a separate IP address for
each of these Blogs, different from your site's IP address. You
can even use Free Blog sites like Bloglines (owned by Ask
Jeeves) or eBlogger (owned by Google). To take full advantage,
it's best to use 'unique content' in these blogs and make sure
you link only to high PR quality sites.
Ping Your Blogs Regularly
Pinging your blog posts regularly will alert the search engines
new content has been added to your site or blog. Most of you
have probably noticed by now that using sites like 'MyYahoo' to
ping your blogs and RSS feeds is a great way of getting your
sites spidered and indexed quickly in the major search engines.
Pinging is simply sending out a signal to all the weblog
tracking sites that your site/blog has been updated.
Here's a site http://pingomatic.com/ that
will 'ping' you blogs automatically.
Add RSS Feeds to Your Site
Another way to attract the search engines is to place high
quality RSS feeds on your site related to your subject area. Use
these feeds to provide valuable content to your visitors.
And it's quite simple to do; just add "&format=rss" at the end
of the URL in your Msn search engine query. For example, to get
an RSS Feed for 'tsunami relief' you would use this url:
http://beta.search.msn.com/results.aspx?q=tsunami+relief&format=r
ss
In Yahoo the URL would be slightly different:
http://news.search.yahoo.com/news/rss?p=tsunami+relief&ei=UTF-8&f
l=0&x=wrt
Of course, you can change 'tsunami+relief' with the keyword or
phrase of your choice to suit your website's content.
Conclusion
Trying these RSS positioning strategies will give your site
added visibility on the web and a greater presence in the major
search engines. It will create dynamic links to and from your
site and this will result in faster spidering/indexing of your
sites. You should be using RSS to basically 'hotwire' your site
or sites to the major search engines such as Google, Msn and
Yahoo -- in fact, it should be your number one priority.
RSS is still relatively new; despite the popularity of
blogging, podcasting, MyYahoo and the RSS featured Firefox
Browser, it hasn't totally gone mainstream. Many webmasters have
not yet optimized their sites for RSS, so you can give your site
a slight competitive edge if you act quickly. By taking full
advantage of this new technology you will see a marked
improvement in your site's traffic, not to mention a noticeable
increase in your site's rankings.
So don't delay, 'hotwire' your site by utilizing the RSS factor
and you might be pleasantly surprised where it takes you!
About the author:
To add RSS to your Site within minutes, download this simple
RSS
and Blogging Guide.
Copyright © 2005 Titus Hoskins. This article may be
freely distributed if this resource box stays attached.
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