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The_Art_of_Website_Optimization
| The Art of Website Optimization
They say "diamonds are a girl's best friend". Just like a
flawless diamond in the making, a website demands significant
attention to detail in order to stand up and deliver and
captivate its target audience. Ever wondered what components
clearly define a website as "professionally" done? It should
have a polished look! You don't need to spend thousands of
dollars on web design, simply make sure it loads quickly and
employs a simple navigation system. Your visitors must feel that
the time spent at your site was time well spent! Pay extra close
attention to your sales copy. If you have all kinds of questions
popping in your head as you read your own sales material, so
will your customers. There is a simple approach to creating
great sales copy and it works like crazy. Ask yourself a few
simple questions, "What's in it for me?, "How can you fulfill
your promise?", "Why should I believe you?", "What if I don't
like it?". Write your sales copy to paint a portrait of "yes, I
can!" by answering each question; giving a risk free assurance
by including a money back guarantee along with a good time
factor. Strive to incorporate all of your answers in your sales
copy and you'll convert your readers into buyers. One of the
hottest topics on the Internet today is search engine
optimization, another critical and important component of a
professional website. With recent surveys showing over 40% of
all search engine traffic coming from Yahoo Directory, it has
never been more important to pay close attention to the
selection of your title and description. First and foremost, get
a head start on the competition by choosing a keyword rich
domain name. It's a clear advantage you may have overlooked in
preparing for search engine submission. Make sure that your
title is 5 words or less and includes your most important
keywords. Try to limit your site description to 25 words or
less. Remember, Yahoo doesn't look at your meta tags like a
typical search engine, so make your title and description count!
If you are submitting to Yahoo for the first time, make sure to
submit to Google, Yahoo's search partner, then Yahoo in a few
days. Google creates the description of your site by looking for
the first bold word so make sure you optimize your site
accordingly. Every webmaster should analyze their site's keyword
count. Your most important keywords should be 5% - 8% of your
keyword count. If your percentages are too high, the search
engines may consider your site as "spam". If your percentages
are too low, your site will never appear in the Top 100 of any
search. Keyword and relevancy optimization can easily move a
site from complete obscurity to instant popularity in the search
engines overnight. Do it right the first time and I'll see you
at the top! It's a painstaking process but website optimization
is a necessary step towards securing market position. In an age
of instant gratification, ones and zeros, gigabytes and
terabytes, the simple virtues of patience and perseverance are
seldom nurtured. In developing your website, take time to
reflect on your mission, and if you do only one thing well,
share your passion with your target audience. Do it for the
sheer love of it. Your audience will appreciate your efforts.
It's the first step towards creating a website that speaks the
language that your visitors want to hear! With the right
attention to detail, just like a long lasting relationship,
you'll have no fear in the night that your website might desert
you.
I hope this helps in your future marketing decisions.
About the author:
David Bell is Manager, Online Marketing, at
http://www.wspromotion.com/ , a leading Search Engine
Optimization services firm and Advertising Agency.
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