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The_Failure_of_the_SEO_System
| The Failure of the SEO System.
The Failure of the SEO System.
I see people daily preaching about how web site owners need to
pay upwards of $7,500.00 or more for a marketing consultant who
also practices search engine optimization. The reason given for
this is that any SEO can get you top rankings, but that will not
help you sell your products. They preach that searchers have no
trust, they say that getting a #1 position for your relevant
keywords will only bring visitors, not sales.
To an extent this is true. But the fact is, this is said so you
will pay the fee they ask. They know their service, they know
their prospect's mindset, and they do a fine job of turning you
into a new customer.
You know your products or services better than they possibly
could. You know your customers better than they ever could. This
stands true of any industry or business model. Make that work
for you!
Instead of shelling out the dinero, why not sit down and lay out
the groundwork for a plan of action based on what you know about
your business and it's customers. What do they want to see, how
much detail do they want to see, and above all, what does it
take to close the sale.
Once you know all of this, the rest is merely laying it all out
on the web site according to your plan. It sounds easy, and it
really is not, it takes hard work on your part. But you are not
relying on someone who claims that they will research your
business and be expert enough in a matter of days to sell your
product line.
Do not fall for the hype.
Once you have a web site that you are confident will convert
searchers into sales, it is time to make sure you have searchers
finding your web site. These same marketing consultants will
tell you that you need them for this also. They will tell you
that you need to concentrate on the lesser search terms that
will bring in lesser amounts of traffic. They will tell you that
this method will bring you better quality traffic because it
targets the visitor better. Bull! The fact is these marketers
know that they do not have the ability or the means to target
the more competitive search terms and keywords. They use this
method so that they can show you good results using the lesser
keywords, to keep you ignorant and happy in your newfound
traffic. I say ignorant, because they will not tell you that you
could in fact have twice to three times the targeted traffic if
you used someone who was a true professional.
Professionalism
There are different definitions of a marketing professional, but
for this purpose we are talking about search engine optimization
professionals. There are many who call themselves professionals,
but who will not go after the competitive keywords and phrases.
They are the ones who will tell you it is better to be happy
with less traffic, and thus, less sales. They do not practice
search engine optimization, because they do not know how, or are
not willing to do that much work. The true SEO will make sure
that you get the absolute most that you possibly can for your
money spent.
There are some well published so called professional SEO's out
there that are excellent at promoting themselves. They can make
you think their way is God's way with an almost religious zeal
and grand speeches about what is 'ethical'. One SEO in
particular has so riled people that there is even a web site
devoted to showing people that they are not what they purport to
be, using only facts from their own site and email, and an open
challenge to them to dispute anything said there. To date that
challenge has not been accepted according to the site and it's
also well published author. Is this who you want doing your
marketing?
In summary, watch out for self hype, do not think you have to
pay someone $7,500.00 or more to get less than the best
rankings, and do some research on the marketer you choose to
use. Google searches are often an excellent way of seeing the
real story behind marketers.
About the author:
William Cross has founded a number of internet marketing and
search engine related websites for professionals. One of the
forums he frequents is the #1 ranked
http://www.webworkshop.net/seoforum for 'seo forum' on google.
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