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The_SEO_Rip Off
| The SEO Rip-Off
I have decide to write this article as a result of numerous
emails. It seems more and more people are falling victim to bad
SEO. The main complaint is that they are paying entirely too
much for little or no results. Additionally, many fall prey to
bad SEO practices. If you plan to hire an SEO pro in the future,
I suggest you use this article as a set of guidelines.
Before going with any SEO firm or individual, do the following:
A) Find out how established and experienced an SEO firm is
before you negotiate. Do they have a sizeable client list under
their belt? Are they published?
B) Scrutinize their portfolio. What kind of results have they
achieved? Contact a few of their clients. Were they satisfied
with the work performed?
C) Consider and confirm their methods? How will they optimize
your site to reach your keywords? Do they use organic methods?
Some individuals or companies use doorway pages, hide text in
the background, utilize re-directs and other blacklisted
methods. Stay away from these.
D) Get a least three proposals from different SEO firms. Look at
each one carefully. Are there similarities? Proposals will help
you see which companies are honest and which are trying to sell
you something you don't need. What is the cost? The cheapest
isn't always the best, however, the highest price may not be
attached to a comprehensive and viable course of action. Try to
find find an individual or organization that will give you what
you want within your SEO budget.
E) Contract, Contract, Contract. Get everything in writing. Look
over the document carefully. Be sure it covers everything you
have discussed, including methods of achieving your desired
results. Have the copies signed by both parties. If the job is a
large one you may want to consult a lawyer.
F) Clearly state the terms of payment. While most SEO firms will
not do any work for free or agree to a results based pay scale,
many competant SEO professionals will not shy away from a base
plus performance incentive package. I am not a firm believer in
prepaid contracts.. Most SEO professionals will abide by the 50%
up front, 50% upon completion standard. Make sure all financial
terms are as clearly defined in your contract as the actual
scope of work. This will protect all parties involved in the
event that expectations are not met.
All in all, try to do your best to educate yourself on SEO. Have
a basic understanding of SEO terminology and SEO methodology.
Anyone offering SEO services should not have a problem
explaining how they intend to get you results. If they fail gain
your confidence or raise a red flag for any reason whatsoever,
keep searching. You will eventually find someone who will help
you reach your goals for a fair price. Happy hunting.
To read more articles on SEO read Joe's blog
http://mr-seo.blogspot.com/ His SEO services can be found at
http://www.mr-seo.com For affordable web design visit
http://www.jnb-design.com
About the author:
To read more articles on SEO read Joe's blog
http://mr-seo.blogspot.com/ His SEO services can be found at
http://www.mr-seo.com For affordable web design visit
http://www.jnb-design.com
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