|
Top_Search_Engine_Optimization_Tips_ _Part_Two
| Top Search Engine Optimization Tips - Part Two
Welcome to the second part of our series of articles on search
engine optimization. In the previous article we discussed
keywords, domain names, content and keyword density issues. This
article moves past that to the nitty gritty of improving your
web pages and website for better search engine rankings.
Page Title
It's truly amazing how many people don't realize
how critical the TITLE tag can be to the success or failure of
your website. Your TITLE tag needs to have your most important
keyword for that page included in it. This is for the benefit of
the search engines.
From a visitors point of view it also needs to entice them to
click on your title tag when they see it in the search engine
results. If your page is about PDA Accessories don't just use
that phrase in the TITLE tag.
Dress it up a bit. For example "PDA Accessories For The Busy
Geek" or "Need Accessories for Your PDA? Come right in!" Those
examples took me 10 seconds to come up with. You can do far
better with a little more time and effort.
META Keyword Tag
Anybody still using the Meta Keyword tag as
their sole search engine optimization method please leave the
room. Go on get out and don't come back.
The Meta Keyword tag is all but dead to the search engines. When
building your pages it's still worth including but simply put in
the top 3 or 4 keywords that are relevant to your business and
leave it at that. Do not spend hours coming up with hundreds of
keywords to stuff into the Meta Keyword tag. It's a total waste
of time and anybody who tells you different has no idea what
they're talking about.
META Description Tag
This still has some limited value for
your SEO work. When Google or other search engines display
search results they display the contents of the TITLE tag and
your Meta Description tag (if present) or a random selection of
text from the page. Your Meta Description tag will take priority
if present.
The Meta Description tag is still worth using. Your most
important keyword should be in there and again you need to work
this keyword into an eye catching phrase or sentence. Don't just
copy and paste the main keyword in there.
If the Meta Description tag is used well, in conjunction with
the TITLE tag, then it can make your displayed search result
more inviting to the potential visitor. Again don't spend more
than a few minutes on your Meta Description tag but do make sure
that you include it on each page. One final note - make the Meta
Description for each page different; don't just recycle the same
one over and over.
RSS
Stands for Really Simple Syndication and is probably
something you've heard a lot about over the last few months. RSS
allows you to display the news items and/or content from other
sites on your website as part of a "news feed". This adds a huge
amount of value to your site from a vistors point of view - they
don't need to leave your site to get the latest news on a given
topic. The other benefit is that search engines love seeing
fresh content on websites.
At the moment there's a huge upsurge in the use of RSS for
search engine optimization. The question is does it work? Yes it
does. Using RSS can most definitely encourage the search engines
to come back to visit your site more often. How does it work?
Well again that goes beyond the scope of this article so please
refer to our site for more information.
Blogs
Also called Web Logs are basically online diaries. For
a long time these were used solely by... well.... geeks to
record their thoughts and as a way of sharing information on
Star Trek. Seriously though initially blogs were never seen as
anything more than a curiousity.
Recently with the increased visibility of RSS blogs have also
seen their profile rise. Why? Well because many RSS feeds
feature blog content. Which means what exactly? It means your
blog could be included on and linked to from thousands of
websites all over the world. Are you seeing the possiblities?
There are some other nuances to consider but to mention them
here would give the game away completely and certain ebook
authors would put a price on my head for giving away their
secrets.
(c) Niall Roche - All Rights Reserved
- continued in Part 3
About the author:
This article was provided courtesy of Search Engine Fuel where
you'll find tons of information on getting higher search engine
placement
|
|
| |
| |
