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Why_Pay_Per_Inclusion_Search_Engines_are_Dying
| Why Pay Per Inclusion Search Engines are Dying
Why Pay-Per-Inclusion Search Engines are Dying
A Pay-Per-Inclusion search engine is a service in which a search
engine charges you a certain amount to spider and include your
website in its database. For this fee, regular repeated
spiderings are guaranteed, so you are sure to be indexed.
However, rankings are not guaranteed. These pages have no
advantage over any page submitted for free. A few years ago,
pay-per-inclusion search engines such as Inktomi, Altavista, Ask
Jeeves and Yahoo were introduced. However, they have failed
badly and have lost traffic to Google.
Why Google is Tops
Google built the LARGEST search engine database because it
refused to adopt the pay-per-inclusion model. By allowing every
website to submit its pages free, it built an enormous database
of websites. Good news for everyone searching Google’s database!
Google’s competitors were unable to deliver the same results,
partly because they had fewer websites to choose from. If you
charge for entry into a search engine, you eliminate over 90% of
the websites on the Net which cannot justify such a fee.
What the pay-per-inclusion search engines did not understand was
that their real customers were the ADVERTISERS and not the
searchers. Nor were the websites the customers of the engines.
The advertisers pay the search engines, so they are the
customers. Google recognised this and decided to keep the
advertisers happy by providing a large database of websites.
This large database became well known and it attracted great
numbers of searches. These searches were exposed to the
advertisers’ products and the searches led to good sales. To
make this most efficient, search engine submission must be free.
Search Engine Model is Similar to Television
This is all similar to television where programmes are made for
the masses and given away free. Then the advertisers step in and
make the money! As a search engine survives by the quality of
its search results, surfers and sites flocked to Google making
it the number one search engine.
Why the Death of Pay-Per-Inclusion SE’s is Good for Small Sites
Only large quality SE databases can fulfil the needs of surfers.
Your relationships with the search engines is one of mutual
benefit. You need the traffic and the search engines provide the
quality content.
Therefore by creating good websites with quality content and
submitting them free to the search engines, you are both
winning. There is no need to spend enormous amounts on search
engine submission and optimisation. All you need to do is create
good websites with the appropriate keywords for your pages and
everything else will take care of itself.
Of course, this is where we were at the beginning of the
Internet revolution, except certain search engines got too
greedy and thought they could cash in on unfortunate small
website owners!
© John Lynch
( For a review of Site Build It – the leading website and store
building software package which encourages good content for high
search engine rankings go to:
http://www.merchant-account-service.com/sitebuildit.html)
About the author:
For a review of Sitebuildit - the most advanced website building
software for small and home business go to :
http://www.merchant-account-service.com/sitebuildit.html
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