|
Why_valid_HTML_code_is_crucial_to_SEO
Why valid HTML code is crucial to SEO
Valid HTML code is crucial to
search engine optimization
Valid HTML code is crucial to search engine
optimization Copyright
2005 Marketing Defined. All Rights Reserved
Why valid
HTML code is crucial to your web site's search engine
optimization efforts and subsequent high rankings:
Many
webmasters and newcomers to web page design overlook a crucial
aspect of web site promotion: the validity of the HTML code.
What is valid HTML code?
Most web pages are written in
HTML.
As for every language, HTML has its own grammar,
vocabulary and syntax, and each document written in HTML is
supposed to follow these rules.
Like any language, HTML
constantly changes. As HTML has become a relative complex
language, it's very easy to make mistakes ... and we do know by
now the favorable weight the new msn.com beta
search engine places on proper coding practise ... see a recent
article on msn.com coding requirements
HTML code that is not following the official rules is
called invalid HTML code. Why is valid HTML code important to
search engine optimization and your whole
marketing effort?
Search engines have to
parse the HTML code of your web site to find the relevant
content. If your HTML code contains errors, search engines might
not be able to find the content on the page, and there ends your
seo efforts and quest for high
rankings of that page.
Search engine crawler
programs obey HTML standards. They only can index your web site
if it is compliant to the HTML standard. If there's a
mistake in your web page code, they
might stop crawling your web site and they might
lose what they've collected so far because of
the error.
Although most major search engines can deal
with minor errors in HTML code, a single missing
bracket in your HTML code can be the
reason your web page cannot be found in search
engines.
If you don't close some tags
properly, or if some important tags are missing,
search engines might ignore
the complete content of that page.
How can you check the validity
of your HTML code? Fortunately, there are free services that
allow you to check the validity of your HTML code.
The
search engine optimization community's guideline HTML validator
is the free W3C HTML Validator .
It is the service that checks HTML
documents for conformance to W3C HTML and XHTML recommendations
and other HTML standards.
To correct the errors outlined
by the W3C validator enter the address of your web page at the
Netmechanic in-valid HTML repair page where
you have the option of automatically fixing the errors on that
page. This Netmechanic resource does have a demo
evaluation mode which enables self-application of the referenced
alterations.
Although not all HTML errors will cause
problems for your search engine rankings, some of them can keep
web spiders from indexing your web pages and spoil your search
engine optimization efforts.
Valid HTML code makes it
easier for search engine spiders to index your site so you
should make sure that at least the biggest mistakes in your HTML
code are corrected. .. run your web pages through the W3C
validator, make the recommended alterations and the new
MSN.com beta search will love
you .. the MSN search engine places a high
value on proper coding practise.
Entire article available
at:
Marketing Defined:Valid HTML
code crucial to SEO
This article may be
reproduced in its entirety, with no alterations. The resource
boxes, live URL's and Author Bio must be included.
About the author:
Roseanne van Langenberg is a Marketing Consultant and Publisher
from Melbourne, Australia. Her articles on legitimate SEO and
Web Marketing techniques are at the http://MarketingDefined.com/blog/
|
|
| |
| |
