Additionally, it seems that many people that are in the business of search engine optimization (SEO) are, with good reason, going completely bonkers. As Google came on the scene in 1998 andquickly dominated the search business, website optimization became largely a game of shooting at a single target, namely,pleasing Google...for all intents and purposes, Google became the "800 pound gorilla" of the search engine business.

Since the advent of search engines (particularly Google) spawnedthe whole SEO business, I guess its only fair that the searchengine industry can once again turn the SEO business on its ear,and it seems now to be sort of a cat and mouse (not desktop)relationship that can get really interesting as we move forward.

Not only are there now several viable players (most notably Google, Yahoo, Microsoft and Ask Jeeves) in the search enginebusiness, but they are all adopting different and frequentlychanging algorithms for determining the ranking positions forwebsites.

The current game is that webmasters are trying to figure out how the various search engines perform the rankingsand, on the flip side, the search engines are striving to beunpredictable to those webmasters and SEO firms.

For those people using websites to promote home-based businesses, it can be stressful constantly trying to determine "what the search engines want" and agonizing over every downward fluctuation in rankings that their website may experience.

Looking forward in time, I think we can expect that rankings will fluctuate frequently and will not be at all consistent from one search engine to another. It will be quite common that for a particular search term a website might suffer a drop in position ranking for search engine "A" and an increase position ranking for search engine "B" at essentially the same point in time.

Rather than stressing out over every position ranking "wiggle", a better approach might be to just focus on "what do visitors tomy site want?". The search engines are striving to give theirusers a quality (relevant) search experience and if you are focused in giving visitors to your website what they are looking for, these paths will meet somewhere down the road.

You can save yourself alot of consternation by focusing upon the needs of the website visitors you are seeking to attract, rather than chasing the frequently changing ranking algorithms of several search engines. Focus on a single target instead ofchasing several moving targets at the same time.

This article pertains to natural searches only, as paid search engine advertising is a completely different situation.

----------------------------------------------------------------
This article is freely available for reprint provided that the resource box at the end of the article is left intact and the article is published complete and unaltered. If you are using this article on a website or e-book, please make sure that the link in the resource box is live or clickable.
----------------------------------------------------------------

Kirk Bannerman operates a successful home based business and coaches others seeking to start their own home based business.