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10_Prominent_Website_Mistakes
| 10 Prominent Website Mistakes
Nowadays, sites are getting better. With minimal design and
highly maintained archives they continue to offer comprehensive
services. However, prominent mistakes on several websites are
still apparent.
Here is a list of the website mistakes that scares visitors away
and ruins the business reputation.
1. The under construction sign. Putting an "under construction"
sign on your website marks you as a struggling beginner.
Websites are supposed to grow in time. If your site is not yet
ready to be shown in public, then don’t publish it.
2. Visitor counters. Visitors generally are not bothered by the
fact that many other people have visited your site. However, if
the visitor counter shows a low number, that can be a
psychological turn-off to people, if it's too high, people might
think that it’s fictitious. The best way to do is not to include
in your website. If you really want to know how many visitors
you have had, check your statistics.
3. Lack of copyright statements. Everything you write and create
on the including your website is copyright-able. Make certain
that you include copyright statements on every page, and
appropriately update the copyright year.
4. Overuse of technology. There are some really great and cool
new technologies available today but they can tend to distract
the visitors. In times that you have to choose between new
technology and simplicity. Choose the latter for it is anchored
on the website’s functionality.
5. Passive verbs. Use active verbs and active sentences when
writing your site's copy. Active verbs are powerful and lend
energy to your site. The more conversational the website is the
better.
6. Long sentences. Long sentences are tedious to read. Better
keep it short and simple so that it can easily be retained.
7. Lengthy pages. Keep your pages brief and concise. People are
easily bored of reading, so you have to adjust to their
attention span. If you have a lot to say, you can create a
series of pages with good navigation to explain your topics.
8. Not identifying the benefits of your products or services.
There are two reasons why people make purchases. First is to get
rid of pain and second is to get pleasure. They want to discern
how your products and services will help them with their
definite pain/pleasure situation.
9. Neglecting to ask the visitor to do something. In marketing,
this is known as a Call To Action. There should be a space
designated to tell your visitors what you want them to do next.
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10. Accepting as true the maxim build it and they will come.
Once you've built your website you have to let people know about
it. If you don't deliver them to people, then your website is
not worth the money you spent to create them!
About the author:
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