|
10_Questions_for_Your_Logo_Design
| 10 Questions for Your Logo Design
The following are ten questions for your logo design:
10 What is a logo? A logo is a trademark of a company or
organization. It's the identity that encapsulates what your
company stand for and what it wants to achieve in its lifetime.
Companies do spend thousands, if not millions of dollars just to
have the right logo.
9 Why should you use a logo? Your company's logo will be your
visual tool to stimulate attention and leave a greater impact to
your target audience that words may fall short of. Over time,
logos prove to be the simplest and most direct way of promoting
one's business presence. Make your logo give you your brand name
recognition. It is your visual appeal to any document or web
page because of its unique graphic image.
8 How much does a logo cost? A logo design can fetch from US$200
to $600 from service companies in the web. Outfits at the upper
end of this price range generally create several designs for you
to choose from. If your logo design requires more research,
expect to pay US$1,500 to $3,000. It all depends on how often
you're going to use your logo. If you're inclined to put your
logo to almost every media material you have, then it is better
for you to opt for the much higher price where there is research
to be done.
7 What's the benefit of creating a unique logo? A unique and
distinct company logo is more likely to gain trademark
protection than those that are common. Because of its unique
qualities, users will be able to associate your logo with your
company right away, and any copies and duplicates will
definitely be charged with property rights.
6 Where can I get help when creating my own logo? Assistance
from a trademark lawyer is priceless when conducting a trademark
search. You have to look out for logos that have the same design
as yours. There is such a thing as infringement on another
company logo or trademark. Also, a trademark lawyer would be
beneficial for you in terms of gaining trademark protection.
5 Where can I get ideas for my logo design? One designer outfit
recommends you start by looking in your refrigerator. A fridge
usually contains all the well-known logos of your food and
drinks. Look at your orange juice, beer, yogurt, mustard, mayo,
and ketchup. What makes some logos stand out more than the
others? Next, head out to your favorite supermarket and again
take note of the logos that stand out and those that do not.
Another place to check out is the yellow pages for companies
similar to the company you wish to start.
4 Is it advisable to use Clip Art in logos? If your business is
locally inclined, say you just want to operate a small corner
café, a strong corporate identity may be a bit too much. You
could use your start-up funds on more important things like the
interior design of your place for example. For times like these,
a high quality solution would be the right typeface for your
company name and high quality royalty free clip art. By trying
out and mixing multiple clip art images, you can create a unique
logo.
3 Can I trademark my logo created from clip art? A trademark
lawyer advises that even if you alter drastically a clip art
image, it may still be impossible to trademark. However, he said
that one may consider using the design with the drastically
altered clip art up until the company gets well underway and
then later replace it with something similar yet completely
original. This way, the company may have trademark protection.
2 What can I use to reduce computer memory on my images? Images
and illustrations tend to eat much of computer memory. In order
to decrease memory usage, vector graphics may be used. Vector
graphics shrink and expand without loss of detail. They require
less computer memory unlike a bitmap image which can take up to
2 to 10 MB of memory and loses detail when expanded.
1 What do I need to remember when designing my logo? A designer
compares a logo to a story… "It is like a compressed story of
your company…backed by a promise." It is a trademark that
supports and represents your company's ideals and objectives.
When designing your logo just keep this question in mind: What
do I want my customers to expect and feel when they see my logo?
For comments and inquiries about the article visit
http://www.ucreative.com
About the author:
Granny's Mettle is a 30-something, professional web content
writer. She has created various web content on a diverse range
of topics, which includes digital printing topics, medical news,
as well as legal issues. Her articles are composed of reviews,
suggestions, tips and more for the printing and designing
industry.
|
|
| |
| |
