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A_Pretty_Site_Equates_to_Fewer_Sales_ _Is_it_a_Fact_or_a_Fallacy
| A Pretty Site Equates to Fewer Sales - Is it a Fact or a Fallacy?
One that is pretty is very tempting. Thus, a book with fabulous
cover and catchy title will likely to generate more sales, the
same way that the dish with luscious presentation and
extra-ordinary garnishing will be the first to be tasted. The
product with captivating packaging will be the first to be
reached out from its shelf and a website with arresting layout
and design will be the first to be appreciated.
This is because desire starts from our brain and works its way
to our senses. But why are other people saying pretty sites mean
fewer sales? Is being pretty not enough? Well, that is exactly
the point that I want to deal with. Many people are scampering
their way to own a flashy website. This attitude is in fact an
advantage however it must be coupled with a lot of things in
order to perfect the craft.
A book will turn out to be annoying if the reader finds out that
it’s not what they expected it to be. A dish will taste blandly
if the one who eats it doesn’t like its savor. The product with
a nice packaging will stay in the trash bin if the purchaser did
not like its content. And the arresting website will no longer
be visited if found to be useless and lacking.
People are persuaded by senses but also motivated by reason. We
are easily fascinated by beauty. Nevertheless, if we have
already found out that our needs and wants are not what the
certain product or service is giving, then our intellect will
dictate us to find another that will attend to us.
The secret ingredient is FULFILLMENT not just satisfaction. And
for a site to be fulfilling it must have the four indispensable
elements – simplicity, functionality, security and customer
interaction. A pretty site becomes irritating when overdosed
with graphics and effects. It must be user-friendly or easy to
use. For it to be easily located, use keyword rich titles and
contents. That way search engines can easily find them. Website
becomes a frustration because of its inability to function well.
If the load time, page size and navigability are disastrous,
what do you expect to happen? Visitors can tend to be impatient.
Because of their hectic time, they can leave almost straight
away and never to return. Another, when they are not secure with
your website’s environment they will not feel ‘at home’,
accordingly, it will limit their decisions and purchasing
transactions. One of the biggest mistakes of web sites is its
being oblivion of call-to-action concerns. After visiting the
site, it must give a clear perspective on what you want your
visitors to do next. Is it to order, to call – say it, and you
got to do it politely to create a good impression.
A pretty site is nothing but a pretty box. It doesn’t guarantee
a fulfilling gift. What is important is the totality of the box
including its contents. Utilize the 4 indispensable elements and
you will surely optimize your sales!
About the author:
For comments, questions and additional information about web
development, visit http://www.webdevelopmentpros.com
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