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Attention_grabbing_web_design_will_kill_your_sales
| Attention grabbing web design will kill your sales!
In the of-line marketing world it is all about trying to get the
attention of the potential consumers to a commercial message.
The primary goal is to get noticed by the public.
It doesn't matter if it is for radio, TV, magazines, newspapers
or posters. It all comes down to getting noticed.
On the Web this doesn't work! The reason for this is that on the
web, the net surfers are actively searching and looking for
information from this gigantic data repository and database that
we call the Internet.
They are scanning and reading text on web sites and they are
mostly blind to graphics and pictures.
In the of-line world the potential target is mostly passive and
experience ads in a state of relaxation among other
stimulations. Here you must scream out your message to market
your product or service.
Of-line people are passive! On-line people are active!
What does this mean for your web site?
For one thing, when anyone visits your web site, you at that
moment already have their full attention. So, there is no need
to get visual attention to attract your visitors. They are on
your site, already!
But, you normally have their full attention only until they have
decided if your site is what they are looking for or not. If
your site is not what they are looking for or they don't
understand that your site is what they are looking for they
quickly leave your site, never to return.
The time between they arrive at your site and decide to stay or
leave is very short. Normally around 10 seconds!
If you use flash or large graphics, which take to long to load,
most people leave without figuring out what your site is about.
The attention span on the Net is short!
The web surfer doesn't look at graphic so much as they are
reading the information you present.
When they arrive you need to keep their attention and inform
them about what your site is all about and describe its benefits.
You need to keep their attention, but not by an attention
grabbing web design! Instead, use attention grabbing text! The
most important attention grabbing text is the headline! The
headline will break it or make it!
Does this mean that the web design can look sloppy or amateur
like? No! It just means that the design of a site should not be
made with extensive graphics or flash presentation. This will
just confuse and take to long time to download. If you make a
clean and easy navigational web site you are much better off!
Yet, what one see on the Internet is to often sites with
advanced web design that leave you asking what its all about and
what its creators are thinking!
If website owners and webmasters concentrated much more of their
effort on text information and less on design they will see much
better response from their potential customers.
There is no need to hire a web designer and pay them several
1000 of dollars to make a site attractive and to make it
commercially viable. In most cases this is contra-productive.
The web designer often will kill your sale by creating attention
grabbing web design. Instead, put your effort on the text
information on your site!
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Per Strandberg is a software designer and web site maker! He
has a web site which offer data backup information at
www.data-backup-and-storage.com ==> Visit his site with web
traffic generating tips at http://www.catch-traffic.com
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About the author:
Per Strandberg is a software designer and web site maker! He has
a web site which offer data backup information at
www.data-backup-and-storage.com ==> Visit his site with web
traffic generating tips at http://www.catch-traffic.com
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