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Business_Website_Building_Dos_and_Donts
| Business Website Building Dos and Donts
When it comes to building your own website for business, there
are many things to consider when you build your home page to
make it look professional, fast loading and easy to navigate.
There are many ways and tools to make your site look good,
entertaining and fun to watch, but that doesn’t mean you should
use them all.
First, using a lot of web graphics, flash, banners and pictures
on your home page may make it look fancy or cool; but it will
slow down the loading time extensively. And lets be real here,
most people that look at your web page will leave if it doesn’t
load in 3 seconds or less. Because most people are naturally
impatient. If they click on a banner or link that leads to your
home page, they expect to see it the second they click, all of
it. Not too many people will sit there and wait for your web
graphics, flash intro, banners or 30 pictures to load. Keep in
mind that not all visitors computers will load pages as fast as
yours may. Set your screen resolution at 800x600, or at least
put a notice on your page what resolution your site is best
viewed in, because people hate to have to scroll back and forth
to read from side to side.
Second, professionalism in the way a home web page looks doesn’t
usually include distracting backgrounds (use solid soft colors
or white), loud and annoying background music or three inch tall
caps that try to convince your visitor to buy now or feel like
an idiot and lose out for the rest of their lives. Fonts should
be clear and easy to read and in colors that don’t clash with
one another or the background. And be careful with text, too
much is a turn off, people don’t need to read a book about your
service or product. Don’t use colors such as bright red fonts on
a blue page, they tend to bleed, blur and make the visitor feel
like there is something wrong with their eyes.
Third, navigation should be as easy as looking at the screen.
Navigation bars should be clear, in easy to read fonts and
usually in alphabetical order, as well as in colors that don’t
clash with the rest of your page, make your visitor feel like
their starring at the sun or have to squint to read font colors
that blend in too much with the background. All contact and
information page links should be easy to find as well. The worst
thing you can do is make a visitor search for a link by hiding
it in a corner somewhere or make them click link after link just
to find out how to contact you. Keep you pages clean, clutter
free and from appearing as if it is all over the screen.
Last, Ad banners and outside links should be kept to a minimum
on the home page of your site, nobody wants to visit a link
farm. If you belong to a link exchange or trade links (which is
a good idea for the search engines and link popularity), make
pages that are just for links or ad banners. One or two banners
on your home page is plenty, and are usually placed at the
bottom or in a skyscraper on the right hand side of the page.
However, if you belong to google adsense, it’s okay, and a good
idea, to place those links at the top of the page just under
your header, because they produce revenue.
If your home page and other pages are easy to read, clutter
free, easy to navigate and don’t take long to download or make
your eyes blur out, then you’re probably doing okay. To get some
ideas, surf the web and look at other business and product web
sites to see what they have done. A good website can eventually
produce a very good income. Good Luck!
About the author:
R.L. Young is the owner of National Wholesalers, a wholesale
website to businesses and the public and to help those who would
like to have their own home business. Mr. Young began web
marketing in the fall of 2002 with many experimentations and
much research in web marketing, advertising and sales; including
studies with affiliate web sites, and always learning more Visit
his site at http://www.natlwholesalers.com
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