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Combined_Hot_Multimedia_Practical_Tips
| Combined Hot Multimedia Practical Tips
In the site,
http://webmonkey.wired.com/webmonkey/99/26/index1a.html?tw=multim
edia Francis Preve’s article on Hot Multimedia Tips, he
emphasized that, “As web designers, we don’t want to get caught
flat-footed when all our favorite videographers, record
producers, and best boys start setting up camp in our backyard.
After all, aren’t these some of the folks who inspired us in the
first place?”
In his article, he polled the best and brightest web developers
and designers at HotWired, together with some other creative
types. It is an attempt to get a handle on several secret
techniques they use to create effective audio, video, and
animation on the Web. Thus, in a compilation, he gathered
together a must –read assortment of tips, tricks, and general
wisdom, guaranteed to help maximize your multimedia efforts.
The assortment of tips and tricks come from Anna Macmillan,
Designer, Hotwired; Taylor, Technologist/Former Hotwiredite;
Craig Schwartz, associate producer, hotwired; Michael Kay,
interface Developer, Hotwired; Steve Mack, Co-creative Director,
RealNetworks, and; Francis Preve, program director for NemeSys
Music Technology. Each person mentioned had given their own
practical tips and techniques depending on the area of their
expertise. Some had also given us some general multimedia
techniques for us to feel undaunted once taking on the world of
digital technology – web and graphic design and/or animation.
Don’t get too excited, though, while these tips are given by
various multimedia experts, browsing through and knowing their
theories won’t make you a multimedia expert overnight.
All in all, the article contained some 30 or so tips and
techniques, and after going through it, we have bunched up the
many theories these experts have in common. Now, these are the
ones you really should pay attention to.
-Using the right tool for the job – choose your web weapons
wisely, from among the selections of audio and animation
options. For low-brandwidth, high-impact animation, Flash is an
excellent choice. Meanwhile, stick to QuickTime and RealVideo
for best results in working with video. For audio, MP3 tops all
downloading high-res, full-length compositions.
-Keeping your audience in mind as you work – since you are
creating for a target audience, then always put on top of
everything else what they are waiting for from you. Have a care
for your viewer’s brandwidth capacity and balance technical
flashiness. Your work’s content must always jibe on what’s
accessible for your audience.
-Avoiding interactivity – unless you’re designing a very
interesting interactive game, try to keep interactivity of your
visual design for your users to an all time low. Remember that
television and movies are still the standards for real-time
visual entertainment. For many, being passively engaged is a
source of relaxation…Thus, by keeping your audience inactive,
just looking on, understanding and getting them enthralled
throughout will prevent them from clicking away from your ‘site.’
There you go, folks, no matter what your medium you use, as long
as you stick to these principles, it might help for your
creations and should keep your priorities on top of everything
else.-30-
For comments and inquiries about the article visit
http://www.ucreative.com
About the author:
Lala C. Ballatan is a 26 year-old Communication Arts graduate.
Book reading has always been her greatest passion -- mysteries,
horrors, psycho-thrillers, historical documentaries and
classics.
Her writing prowess began as early as she was 10 years old in
girlish diaries. With writing, she felt freedom – to express her
viewpoints and assert it, to bring out all concerns -- imagined
and observed, to bear witness.
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