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Contrast_into_printing
| Contrast into printing
A printing job’s purpose is to communicate a message. Most often
than not, the messages are left ignored when it has no impact on
people. Knowing the right impact to put into your prints will
guarantee your message read and understood. One way to do this
is to put some visual impact into your work. This can be a form
of powerful words, eye-catching graphic design or a good layout.
A good way to create a noticeable design or layout is by means
of using contrast. Contrast can be the size, color and format or
the unexpected against the expected. Size contrast can be put in
the graphics or the texts. The greater the difference, the more
the impact it will have. An example of this a print having a
headline in large letters will have a different impact if you
make it the other way around, small headline and big text. Both
can have their impact on the readers depending on the way it is
presented. If you were presented with an advertisement using the
brightest of colors with the words barely readable that you have
to squint to read it, would you say it did not have an impact on
you? You will remember it and even tell your friends about it.
Using colors to imply contrast will work better if it involves
something unexpected or extreme. It does not necessarily follow
that using colors like neon pink will get the attention more
than any other color. A simple black and white or even a single
color on your print can create an impact. Depending on how you
go about designing them, any other colors can work for the
desired impact.
Contrast in designs however can be by the way you present them.
It can in the manner you fold your brochures. If the usual
folding style is two-folds, why not make it three or more folds.
The readers’ tendency upon seeing them would be surprise and
finally interest.
Putting some personal messages into them can also be done.
People would get the feeling that you have gotten in all that
trouble just to have that kind of card. Besides, they do not
receive those kinds everyday. One of a kind, indeed. They would
end up thinking that if you can go into all that in just your
advertisements, why not in your services? This impact on them
would make you a priority on their list of whom to call and get.
These are not only ways that you can make an impact. There is
other countless way to do so. Now all you have to do is make one
of your own and see the result.
For comments and inquiries about the article visit
http://www.colorprintingwholesale.com
About the author:
Florie Lyn Masarate got a flair for reading and writing when she
got her first subscription of the school newsletter in
kindergarten. She had her first article published on that same
newsletter in the third grade.
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