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Dont_Be_Held_Hostage_Kill_Your_Web_Designer
| Dont Be Held Hostage! Kill Your Web Designer
Don't Be Held Hostage! Kill Your Web Designer by Tom Antion
No, I'm not suggesting that you yank out an AK-47 and blow your
Web designer's life away. I'm using "kill" here in the same
sense as you might say "kill the lights" or "use the kill
switch." Turn off your Web designer's money-wasting flood of
hostage-taking tactics.
If you read this article and can honestly say that your Web
designer doesn't engage in these practices, by all means keep
them around! There are, Heaven knows, precious few such
designers around. But if you're like most of us, at least a few
of these behaviors are likely to sound all too familiar. In that
case, it's your duty to turn off your Web designer's money
spigot and find someone else (or learn to do this stuff
yourself; it's not that hard).
Any semi-literate eight-year-old can design a Web site. Just
look around the Web and you'll conclude that it is being
designed largely, if not entirely, by semi-literate
eight-year-olds. That does not mean that these people can design
a useful and successful small-business Web site, though.
Ask yourself this simple question. Can you or someone on your
staff easily add navigation buttons and pages to your site and
update the contents of existing pages? If your answer is "No,"
then your Web designer is holding you hostage and you should
kill him or her. Period.
Why shouldn't you let the Web design "expert" handle such
things? Simple. You can't afford to find your business stymied
while you wait for someone else, whose agenda isn't the same as
yours, to find the time and inclination to fix a problem.
Whether it's a typo or a product price change or a color switch
or a new product you want to add to your catalog, you need to be
able to control when and how these changes happen.
You need tremendous speed if you're going to gain and maintain a
tremendous marketing edge on the Internet. Every minute your
site is inaccurate or incomplete or non-functional, it costs you
money and market share. Web designers almost certainly have
another agenda. They want to work on cool projects that pay
short-term cash. You've already paid them and nobody likes to do
routine maintenance work on a site. So you go to the back of the
line, the bottom of the compost heap to rot while your
competitors, who know how to manage their Web designers, beat
the crap out of you in the marketplace.
Don't let this happen to you. Insist that you or someone on your
team be taught how to make basic site changes and that you have
all the necessary login names and passwords to get at the site
to make the changes. If your designer balks at this request,
kill him or her.
It's your site and it's absolutely crucial to your business.
Take charge of it.
*************
Tom Antion is an Internet Marketing expert who really makes
money on the Internet . . . he's not giving a book report. Tom
is the founder of the infamous "ButtCamp" seminars where you
learn to make money sitting at home on your rear end. Contact
him at mailto:tom@antion.com or visit http://www.antion.com or
http://www.GreatInternetMarketing.com
About the author:
Tom Antion is an Internet Marketing expert who really makes
money on the Internet . . . he's not giving a book report. Tom
is the founder of the infamous "ButtCamp" seminars where you
learn to make money sitting at home on your rear end. Contact
him at mailto:tom@antion.com or visit http://www.antion.com or
http://www.GreatInternetMarketing.com
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