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Great_FAQs_Mean_Great_Sales
| Great F.A.Qs Mean Great Sales!
Did you know that you have about one minute to get your
customers attention on the Internet these days! Despite the fact
that more e-businesses are going out of business than ever
before, more people are shopping on the Internet than ever
before. The new shoppers on the Internet are different from the
casual Internet surfer. Shoppers want to get in and out or your
electronic store as quickly and conveniently as possible. One of
the best ways to retain customers as well as to get them quickly
in and out of your store is to have high quality F.A.Q.'s
sections (Frequently Asked Questions).
We recently worked with one our clients to improve their
F.A.Q's. In fact, we suggested that they create two F.A.Q.
sections. The first F.A.Q. section was for customer service
issues, the second F.A.Q. section was for technical issues. As a
result of having excellent F.A.Q's, their inbound e-mail
inquires have dropped an amazing 68% and sales have gone up 15%
in the same period. You can see these F.A.Q's at
http://www.photoinkjet.com
What kind of questions should be listed in your F.A.Q. section?
Here are some of the most common questions that many companies
leave out.
1. Operating hours and phone numbers organized by department. 2.
Return policies and procedures. 3. Local Sales Tax. 4. How
customers can track their order status. 5. International
Shipping policies. 6. How back orders are handled. 7. Expected
response time to all types e-mail inquiries. 8. How to return
damaged goods received. 9. The types of credit cards accepted
and other acceptable methods of payment.
It is virtually impossible to answer all potential inquires in
your F.A.Q. section. Once you have a good one set up, monitor
the new questions that come in and add them to your F.A.Q.
section as quickly as possible. Help your shoppers help
themselves and you'll retain your customers and you will
increase sales!
About the author:
Daryl Clark is President and CEO of EMarketingMan.com. His goal
is to provide you with high quality information, management and
internet consulting services. You can read his other articles at
http://www.emarketingman.com/articlespolicy.htm. E-mail to:
emarketingman-subscribe@topica.com
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