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How_To_Get_Better_Results_From_Non Targeted_Hits
| How To Get Better Results From Non-Targeted Hits
There are two types of visitors that come to your web site,
targeted and non-targeted.
Both can lead to sales, however they should NOT be treated the
same.
Targeted visitors are people that have either found your site
through a search they conducted, have clicked on a link from
another web site, or have clicked on a link in an ad you placed
or article you wrote. These are visitors that already have some
idea of what your site offers and have come to look for more
information.
Non-targeted visitors come from guaranteed hits purchases, surf
for hits or pop-under exchange programs, and other similar
methods. These visitors are seeing your site without prior
knowledge as to what your site is all about.
Non targeted visitors are just as viable potential customers if
you recognize that they must be treated differently.
SETTING UP FOR NON-TARGETED VISITORS
At this time I'd like you to seriously consider setting up a
special page on your site for non-targeted hits. Other visitors
that come to your site through advertising are already giving
you their attention and will be looking for whatever it was
about your ad that attracted them. They are already a step ahead
of non-targeted visitors.
With non-targeted visitors, you must GRAB their attention just
the same as you grab people's attention with your advertising.
The goal with your special page is to give people a reason to
stick around and visit the rest of your site, NOT to start them
into the sales process, at least not in the same manner.
Remember, at this point you are just a pop-up or an extra site
to what they are already doing in most cases.
Write your special page for non-targeted visitors much like you
write a classified ad. Use an ATTENTION grabbing headline
followed by a reason why they should give you their INTEREST.
Then create a DESIRE for them to know more about you, and an
ACTION for them to take that leads into the rest of your site.
Do those words sound familiar? Attention, Interest, Desire,
Action? AIDA is the popular formula for writing classified ads.
START GENERAL
You never know what a non-targeted visitor might be doing before
they run across your site. If they are searching for information
on ezine publishing and all of a sudden your site on fine tuning
meta tag keywords comes up, they will click your site down
immediately thinking they had mistakenly gone in the wrong
direction.
However, if your headline is more general, you'll be more likely
to lead them in for a closer look as they will believe it has
something to do with what IS already on their mind. A headline
such as, "Discover how you can improve the chances of your site
being seen!" can relate to anyone in business on the Internet.
From there, you interest them in learning more about how fine
tuning their meta tag keywords will improve the chances of their
site being seen, AFTER you already have their attention.
KEEP IT SHORT AND POINTED
Remember to keep all of the elements of AIDA in the first screen
shot on your web page. By this I mean what will be seen by site
visitors without having to scroll down. Some pop-under programs
don't open full size windows either, so get to the point fast,
essentially one or two short paragraphs for each of the AIDA
elements.
Now obviously that would lead to a VERY short web page. However,
just because you cover everything briefly in a few lines first
doesn't mean you can't then expand on those topics. Get it out
quick so it can all be taken in on one glance, then go into
further details for those that have decided to give you their
attention.
From there, either lead directly into your main information or
link them to other pages on your site.
When creating a special page for non-targeted visitors, do it
with only ONE goal in mind, leading them to the next step. The
next step may be to continue reading further down the page where
your sales copy is, or clicking to another page on your site, or
merely subscribing to your ezine. Whatever it is, focus on that
one thing and give them a reason to take that action.
ONE LAST THING
Whatever you do, make your page fast loading! Don't use a bunch
of large graphics and five miles of text that takes 15 seconds
to load up. You'll lose a lot of people this way. Keep it simple
so your headline literally pops right up and commands attention.
Don't add pop-up windows to your page either. This will only
confuse things and draw attention away from your main point.
Guaranteed hits and Free hits programs can make a difference for
your business if you target them the right way. Like anything,
it just takes the right strategy and a little planning. Once you
get set up correctly, it can open a whole new aspect for
promoting your business.
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Ready to discover a Free method of getting Unlimited Guaranteed
Hits to your site? You can start today. Take a look at:
http://www.freehits2000.com/netplay.php
Written by Joe Bingham, Editor of the NetPlay Newsletters
NetPlay: THE Ezine for READERS!
http://www.netplaynewsletters.com
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About the author:
Joe Bingham is the Editor of the NetPlay Newsletters and has
written dozens of Internet Marketing and Humor articles. See his
site at http://www.netplaynewsletters.com
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