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IN_CREATING_WEB_DESIGN_IT_IS_IMPORTANT_TO_REMEMBER_KISS_KEEP_IT_SIMPLE_STUPID
| IN CREATING WEB DESIGN IT IS IMPORTANT TO REMEMBER KISS: KEEP IT SIMPLE STUPID!
Are you a web owner? Are you wondering why your site is not
doing very well in the e-community in spite of your glamorous
web designs? Aren’t you making any money at all? If all your
answer to these questions is YES then it’s high time you sit
back and examined in what aspect of your web site you have made
a mistake.
There are certain consumer facts that should be considered in
conceptualizing the designs for your web site. Take for
instance, the fact that nobody really cares about you or your
site but you the owner alone. Now, that’s reality!-you see most
web visitors only care about having their problem solved. Web
visitors often visit sites for four reasons and these are as
follows: 1.to look for information 2. They want to buy something
and feel that the web is the most convenient place to look for
it. 3. They have to make a donation and it happens that the
foundation has a corresponding web site that can be conveniently
reached in the net and 4. They want to be entertained and the
net provides the quickest means of entertainment.
These four facts should be considered in formulating the web
design since web sites are not only means of opening up new
marketing opportunities but should function more of a problem
solver for most needs of customers. Another thing, which should
be considered in web designing, is the complexity of the design.
Web visitors should be able to look at the homepage of your site
and figure out what your site is all about in less than four
seconds. If your site can’t do this, then your site is a
failure. Most web visitors just don’t have the time to waste in
staying around your site to figure it out.
And of course, following web standards should not be forgotten
since it can help your site to be search engine friendly, reduce
bandwidth, etc... In addition, it is very important to focus on
the usability of your web site. The usability of your web site
will put everything in perspective.
Likewise it is imperative to create designs that won’t get in
your way to make that sale. There are certain designs that get
in the way of visitors and keep them from purchasing from you.
These designs serves are presentations of the product and
services you offer. However, some of the designing techniques
used can really get in the way of customers take for example
splash pages, FlashSplash pages, animations, and then the lack
of focal point on the page, too much text, too many pictures and
many more. These designs instead of helping simply destructs
your visitors from doing what they are suppose to be doing in
your site and that is to purchase-its like holding back your
visitors from signing the contract just because you are not yet
through with your presentation. Limit the use of designing
techniques and if possible keep your designs simple and direct.
And another thing, refrain from using confusing links and if
possible use simple words to instruct visitors on what to click
next, in other word KEEP IT SIMPLE STUPID.
For comments and suggestions about the article kindly visit Web Placements: Internet
Marketing Strategies and E-Commerce Solutions
About the author:
Jinky C. Mesias is a lover of simple things and of nature. She
spends most of her time reading and writing poetry.
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