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Keeping_Your_Pop Ups_ _and_Your_Audience
| Keeping Your Pop-Ups - and Your Audience
In "Why Pop-Ups are Pop-Bad", we looked at the pitfalls of
pop-up advertising, the most significant of them being the way
Internet surfers feel about pop-ups. As I mentioned in that
previous article, when you use pop-ups, you take the risk of
your visitor count suffering and the reputation of your site
being damaged. Despite that, many use pop-ups on their sites for
a variety of reasons and are reluctant to cease using an
advertising method they feel to be effective.
So, what is there to do? Is the only possibility to either make
your visitors feel frustrated or drop your pop-ups? While your
users would probably want to see the pop-ups disappear
completely, that is not always possible. However, by making some
slight changes to the way you use pop-ups, you can often achieve
a result that satisfies both you and your visitors.
Maximum benefit, minimum trouble
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