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Making_pages_attractive_to_both_visitors_and_search_engines
| Making pages attractive to both visitors and search engines!
We all put keywords in the title and then the meta tags, but we
often forget or skip the next most important place, in a
headline tags. We know that they are important but we
try to design attractive pages and use nice graphics that look
better and can't work in a good way to use big headlines
reasonably.
Well, I'll let you in on a valuable secret. Big headlines don't
actually have to be as big as you might think. There are two
parts to this trick. The first is to shrink the size of your big
headline by using the font tags inside the headline. Don't
shrink the entire headline, but put one character (I've been
using a period) between the and the and I also only
shrink it to 2 instead of 1. That makes it harder for a clever
search engine to catch, since I suspect that they may penalize
or ignore size 1words.
The code looks like this
.Keywords, Keywords.
You can see how it fits in and looks good on a page at
http://www.TollFreeNumbers.com?heading It makes a really nice
caption or tag line to a graphic like this and looks important
to a search engine. I recommend using as much of the same things
you put in your title and meta tags as possible.
You can take this trick one step further by combining it with
another clever trick. The should be the first words on the
page, so put them as high up in your code as possible. And if
you have more than one screen height in content on a page you
can hide the headline even further, by pushing it off the top of
the visitors screen.
On a typical site you probably have several subpages. But
there's nothing that says these pages have to start at the very
top of the page. If you put a bookmark or name tag right after
the headline (call it "TOP" so it sounds harmless and
appropriate) and then add "#top" after page.htm in all your
internal links and navigation. This will move the headlines off
the top of the screen on all subsequent pages in the site. Some
browsers seem to treat this a little different at times and it's
still visible if they scroll up, but it still looks alright.
See http://www.cheapest800.com?heading for an excellent example
of this on all the internal subpages.
Exciting design doesn't always look as attractive to search
engines. So this lets you give the search engines what they
want, a clear understanding of what your page is about, and
still make your pages attractive to the visitors. Now, by making
the title, meta tags, headlines, alt tags, page text and even a
few comments and directory names thrown in for good measure, all
focus on this unique line you'll rank as high as possible for
your chosen phrase. Now you can have your design and your search
success at the same time!
About the author:
Bill Quimby is the original Telenumeric Consultant! -> Helping
companies find 800 numbers that spell things -> Finding matching
domain name and 800 number combinations -> Referral commissions
for Ad agencies & website designers Call: 1-800 MARKETER visit
http://TollFreeNumbers.com?box
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