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Opinion_ _Search_Engine_Success
| Opinion - Search Engine Success
This article is actually the summary to a book soon to be
released by the author, titled “Guaranteed Website Success”.
Opinions are quite often controversial. Such is the nature of
this one.
There a many opinions and conclusions being expressed by so
called “experts” at this time. We can’t turn a blind eye to all
this information but nothing will replace our own logic and
powers of observation. I would like to take a minute to
summarize and express my own observations. Some will obviously
disagree with these statements and views. Such is the nature of
free speech and our ability to draw our own conclusions. I
suggest that those that disagree are the ones that are reluctant
to use their own logic and change with the needs of the present
time.
Google is presently in a state of change. Their objective is
honest – to produce valid results for your searches. However in
the quest to do that they may stumble a bit in the process. That
is a big challenge. They are presently considered the number one
search engine and want to stay there. Their processes would seem
a bit unstable at the moment but they must and they will
stabilize to maintain their own position. There will be changes
and modifications aimed at improving the whole exercise. Be
observant and move with the needs of the present.
If you visit the forums you are going to see a lot of chatter
and a lot of views about what is going on. Thoroughly discussed
issues revolve around keyword placement and a term some of the
so called experts are abusing “search engine optimization”. Some
of these so called experts are in my opinion misusing that term
“search engine optimization” They are claiming that they would
never participate in that dastardly practice. Well, just look at
the term. What does it mean. To me it simply means putting
together your website so that people will find it when they
search using their favourite search engine. If these guys aren’t
doing that, they aren’t going anywhere. Of course they are
participating in the practice. They just prefer to call it
something else. I can’t figure out why though. The term doesn’t
indicate anything under handed when used in itself. We all
practice search engine optimization, it’s the difference in
success and failure.
Much is being said about “keyword over use, stuffing” blah blah
blah etc. Many are claiming keywords shouldn’t even be used here
and they shouldn’t be used there. Wake up you “experts” that are
making these crazy claims that google doesn’t want you doing
this. Yes, you can produce a few results that will support that
stand. I can produce my own results very quickly. Pick a dozen
search terms out of the air. Do a search on each in google. Go
view the source code. I will guarantee you are going to see
plenty of first page results that exhibit the so called practice
of “keyword stuffing” So what are you guys going to do? Are you
going to shun the practice because “some expert” has told you
google doesn’t like, it even though google is obviously
rewarding the practice. Better not paint yourself into a corner.
Use your logic. Observe and move with the market. Nothing is
more valuable than your own powers of observation and ability to
change to reflect those observations.
Regarding the theory being expressed that google doesn’t want
you using keywords . Think about it. The whole basis of the
search process revolves around keywords. We don’t search for a
whole page of matching data. We search on a word or phrase. Who
is going to determine which words are relevant to our website.
Of course the search engines must leave that to us. Logic is
part of that process and they still can’t get that logic from a
machine. It is just too time consuming and resource heavy to try
any valid effort at that. The search engines need us to provide
that data at this time. If you have figured out the point where
the search engines are deciding that “over use” can be stamped
on this one, you have done well. I can show you heavy, heavy
keyword placement that is being rewarded as we speak. That is
now amidst the results of the google changes.
USE YOUR OWN LOGIC. Do what is working . If it is working,
nobody can say that google is discouraging the practice.
Personally, I am saying the only rule today is that “there are
no rules”
Observe, apply logic, and react positively. Don’t quit on it,
because the job will never be complete. It will be a process of
constant adjustment to the needs of the present time.
Tom Henricks I’m not considered an “expert”.
About the author:
Tom is webmaster at website "Low Cost Websites" that is
primarily targetted at helping to improve website performance
and also a practicing walleye fishing guide near Windsor
Ontario.
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