When you design a website how do you start ?

Do you start with the banner graphics at the top, or the order page or maybe the sales letter ?

All of those are areas that have to be created but they're really not the place to start.

The place to start is by answering one simple question about your site.

>> What do I want my visitor to do before she leaves? > If she doesn't do that, what else would I like her to do?