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The_Power_of_Color
| The Power of Color
Do you find it hard to choose color schemes for your Web
designs? It is a question I get asked often. An effective color
scheme can make or break your Web site. If it doesn't convey the
personality you are trying to achieve, you may end up alienating
the people you are trying so hard to get to notice you.
In my quest to design successful, attractive Web sites, I spend
a lot of time picking colors. Making sure colors coordinate well
with each other is not an easy task. But, with the right tools
and a good sense of what looks right, you can achieve the look
and feel you desire.
Color has the power to make us feel hungry, cool, warm, excited,
sexy, joyful, sad. Can you imagine the world without color?
Following is a brief summary of some of the emotions/feelings
associated with color:
1. RED: warmth, love, anger, danger, boldness, excitement
2. ORANGE: cheerfulness, low cost, affordability
3. YELLOW: attention-grabbing, comfort, liveliness, cowardliness
4. GREEN: durability, reliability, environmental, luxurious,
optimism, well-being
5. BLUE: professionalism, loyalty, reliability, honor,
melancholia, boredom
6. PURPLE: power, royalty, elegance, artificial
7. GRAY: conservatism, traditionalism, intelligence, serious,
dull, uninteresting
8. BROWN: relaxing, confident, casual, reassuring, earthy
9. BLACK: Elegance, sophistication, formality, strength,
illegality, depression, morbidity
10. WHITE: Cleanliness, purity, newness, virginity, peace,
innocence, simplicity, sterility
The above associations are not universal. Depending on the
country, different colors can mean different things. If you are
designing a Web site for an international audience, it is
crucial that you pay particular attention to choosing your color
schemes. Choosing the wrong colors may prove detrimental to the
success of your Web site.
For more information about color, visit the following Web sites:
The Color Schemer http://www.colorschemer.com/online/
ColorMix http://www.colormix.com/
Palette Man http://www.paletteman.com/
Pantone http://www.pantone.com/index.asp?pn=home
About the author:
Copyright (c) 2001 by Joanne Glasspoole. Joanne Glasspoole is
the editor/publisher of CYBER QUEST. Each issue is jam packed
with original reports, news briefs, cool Webmaster tools, and
more. To subscribe, send email to mailto:Majordomo@lists.kdv.com
with "subscribe cyberquest" in the body of your message. Visit
Joanne's web site at http://www.glasspoole.com
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