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This_is_why_YOUR_website_isnt_making_you_any_money
| This is why YOUR website isnt making you any money!
Read this report and you'll know why your website isn't making
you as much money as you want it to. The reason isn't war,
recession, or bioterrorism either. It's a series of "garden
variety" problems you can do something about right now -- if
you're serious about online success.
1) You aren't making the collection of email information from
your visitors Priority 1.
At Ford, as we all know, "Quality is Job 1." Well, on the Web,
Job 1 is collecting the email address of every single person who
visits your site. When you have it, you can MARKET to this
person and develop a long-term lucrative RELATIONSHIP. Without
it, you have NOTHING to work with. You cannot send a newsletter
("ezine"), cannot send specials, offers, and sales details,
cannot, in fact, profit from this individual. That's daft.
That's why you need to make collecting visitor email information
your top priority. Towards this end, click here
http://www.trafficcenter.com/properties
Take a look at the eproperties that have FLASH. Look where this
flash is placed on the page and what it's doing. Its purpose is
to collect the visitor email address. And this objective is so
vital that the most modern design techniques are employed to
make sure it happens.
2) Where do you make your money?
Take a look at most websites and things are added to the page
with no apparent rhyme or reason. This is ridiculous! As most
business people know, 20% of products/services account for 80%
of revenues. This being the case, the focus of your site should
be on what makes you the most money. Take a look at YOUR website
right this minute! Are you FOCUSING the visitor on the thing
that will make you the most profit? In other words, are you
accentuating and emphasizing that which is going to benefit you
the most? I doubt it.
First, you need to select the thing you profit from the most.
Then you need to position it on your website so that what IS
important SEEMS important. Client-centered copy and design can
make this happen.
Say you're selling a service that nets you a pretty penny.
Obviously you want your visitors to know about that. Towards
this end, you need them to tell you they're interested in this.
Perhaps a free report with a catchy title is the answer,
something that appeals to the visitor and gets her to say, "Hey,
I want that. I'm a prospect for what you're selling."
Are you making this important revenue maker the central point of
your website? Or are you shunting it into a corner diminishing
its value and the likelihood that it'll pay off for you by
letting visitors see it as insignificant?
3) Benefits! Benefits! Benefits!
If you want people to respond to your website, tell them what's
in responding for them.
One major problem that the vast majority of website owners just
cannot seem to overcome is rampant egotism. It's THEIR website,
so, by goodness, it's going to be about THEM! Wrong!
If you want to SELL, you need to make it crystal clear and
motivating just what visitor get from you!
An easy way to do this is to begin each sentence with these two
words: YOU GET!
Make what people get believable, real, substantial, and
motivating. Then you'll have no problem getting people to
respond.
4) Design that doesn't cut it
Too many websites look like they were designed by a
kindergardner in the dark.
Folks, the purpose of a business website is to GENERATE
INQUIRIES and MAKE SALES. That's it.
The purpose of design is to HELP YOU MAKE SALES. That's it!
Design must help accentuate what you feel is important, that is
what makes you money.
Design must direct the eye to the email subscription form and
other information collection forms.
Design must make what IS important SEEM important.
Design must be simple, compelling, crisp, and professional. It
must assist your credibility and make people feel that, yes,
you're a worthy and reliable entity to do business with.
Conclusion
Right now millions of business people worldwide are cursing the
net for not delivering the business and profits they thought it
should when the problem isn't the Internet at all -- but
predictable marketing problems that are making it impossible for
the Internet and your website to do what they're supposed to.
Now hear this: if your website isn't delivering profits now and
hasn't delivered profits in the past, merely throwing more
traffic at that site is not the answer, that won't solve the
problem.
If your site is not set up for profit -- using all the
suggestions in this report -- it cannot profit. More traffic and
more time won't solve the problem. You need to take your website
in hand and make the necessary changes to turn it into a
MARKETING MACHINE and you need to do it NOW!
If you fail to take this action, your failure is inevitable and
100% predictable. Don't blame the web when it's your own fault
that your website isn't producing profits for you.
What To Do To Solve Your Site Problems
1) Go to http://www.trafficcenter.com/properties
This is what websites should look like. They are designed by the
top design talent on the Internet. These are people who have
designed THOUSANDS of websites for commercial purposes.
2) If you're running a small business, consultancy, professional
practice or non-profit organization, then you can get a
professionally designed Small Business Custom Web Site from
Worldprofit for under $500! For complete details,
mailto:customerservice@worldprofit.com
3) If you'd like a professional review of your website by Dr.
Jeffrey Lant, mailto:drjlant@worldprofit.com
4) Get a FREE CONSULTATION on what can be done to improve your
website. Go to http://www.trafficcenter.com/properties Click on
FREE CONSULTATION
5) Put a flash banner on your website and start getting smart
about collecting visitor email information. Remember, if you do
not get this information you have NOTHING to work with and
cannot develop the necessary and lucrative relationship with
your visitor. For assistance,
mailto:customerservice@worldprofit.com
6) Subscribe to "Design Profit" Newsletter. It gives you
detailed information on achieving website design success from a
commercial perspective. Subscribe free at
http://www.worldprofit.com/ezines
7) Get a copy of my best-selling book "Cash Copy: How to offer
your products and services so your prospects buy them... now!"
It's a classic 480 paged resource used by tens of thousands of
businesses worldwide who want to make money. This no-nonsense
resource is must reading for people who need to use words to
motivate sales. Go to http://www.jeffreylant.com Click on "Order
Books."
8) Don't wait. A website that isn't making you money today will
not magically start making you money tomorrow. If you want
profits, you need to think like a marketer and arrange your
website accordingly, with both client-centered copy and design.
About the author:
Harvard-educated Dr. Jeffrey Lant is the internationally known
marketer and Co-Founder of Worldprofit, Inc. at
http://www.worldprofit.com
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