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Web_Site_Extreme_Makeover
| Web Site Extreme Makeover!
Web Site Extreme Makeover
Does your web site need a facelift?
Does your web site bring in new leads? Does it increase customer
satisfaction or generate additional sales? If not, it may be
time for a web site makeover. Below are a few key questions to
consider before you redesign your web site.
Is your web site professional and appealing? Your web
site is your business tool. It introduces your business to
millions of potential customers all over the world. A
professionally designed web site is a critical part of your
online marketing strategy. It is often the first interaction
many customers will have with your business. With the right
design and content, your customers will perceive you to be the
expert in your field, giving you the competitive advantage you
need.
Does your site have ecommerce capabilities? If you are
selling a product or service, make sure you have ecommerce
capabilities on your site. This will give your business added
professionalism by providing flexible payment options for your
customers and your vendors. There are several services online
that provide credit card and check payment services, making it
easy for any web site to accept electronic payments online.
Do customers come first? Once current and potential
customers arrive at your site, they should always find what they
are looking for. From directions and manuals to products and
service descriptions, make sure your site has the information
your customers need. In addition, take the time to ask you
customers what they would like to see on your web site. Their
answers may surprise you.
What is the call-to-action? What, exactly, do you want
your customers to do when they visit your site? Do you make it
clear to them how to place an order, how to request additional
information or how to sign up for your newsletter? Before you
redesign your site, determine how you would define a successful
visit for your new and existing customers.
What is your competitive advantage? Before you start your
advertising campaign, research your competitor's web sites and
promotions to find out what they are offering. Once you have
sized up the competition, determine what your competitive
advantage will be.
Do you have lower prices or better customer service? Is your
location more convenient or do you have a unique niche that no
one else is targeting? By understanding your competitive
advantage you will be able to create marketing information and
materials that have an impact on the customer's decision to
conduct business with you.
If you are considering a web site redesign, send an email to
april@aprilward.net. Your first consultation is always FREE!
About the author:
April Ward has been designing web sites for more than ten years.
Her experience, skills and expertise has allowed her to create
professional web sites that get results. For more information
about April Ward and her graphic design services, go to
http://www.aprilward.net.
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