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What_is_Good_Content
| What is Good Content?
I’ve read that a good web site is all about content, content,
and oh yes content. Now if you’ve managed to design your site so
that you can fill it with great content, what next, how do you
know what good content is? This may be one of those things that
you know it when you see it kind of thing but I think that there
are a few basic points to make in regards to having good content
on your site. Considering how important content is we should all
really focus on adding good content to our sites.
1. Relevant. Your content must be relevant to your site. Why
would you have articles or information that has nothing to do
with whatever it is that you’re selling. You would think that
this would be obvious but I’ve seen web sites that just have
gobs of information that really doesn’t match their site.
2. Accurate. The information that you give must be accurate.
Part of the reason that you’re adding content to your site is to
add to your reputation as a knowledgeable person in your field
so if your information isn’t accurate then you don’t look like
you know what you’re doing.
3. Free. Now if you make your living by selling information then
not all of your content should be free but some of it should.
How are people going to know that you know what you’re doing if
they can’t read or see any of your work. I sell stock
photography and I offer all of my short informational articles
for free, not only because I enjoy sharing my knowledge and
experience but it allows my customers to see that I know what
I’m doing.
One last point but I’m not giving it as much importance as the
first three, it would be ideal if all of your content was your
own. Now there are exceptions to this, if you can’t write well
then there is no point to writing poor articles with good
information. The good information will be lost in the lack of
writing ability. So it’s okay to use some of the free content,
furnished by others, on your site. (Don’t forget to give them
credit for their work though.) If you can create your own
content I think that it the best case scenario for adding good
content to your site.
If you have some specific questions please visit my Photography
and Design Forum at:
http://kellypaalphotography.com/v-web/bulletin/bb/index.php and
post your question there.
About the author:
Copyright 2005 Kelly Paal Kelly Paal is a Freelance Nature and
Landscape Photographer, exhibiting nationally and
internationally. She owns her own business Kelly Paal
Photography (www.kellypaalphotography.com). She has an
educational background in photography, business, and commercial
art. She enjoys applying graphic design and photography
principles to her web design.
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