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When_your_graphic_designer_costs_you_money
| When your graphic designer costs you money...
So how do you know when your graphic designer costs you
financially and emotionally?
When a file is not prepared correctly… When you go to press and
have your media material produced in prints, and find out that
the file was built incorrectly, then that's the time when your
graphic designer will cost you money.
Many pre-press operators have complained about having to correct
graphic designers work. To have a file prepared incorrectly can
have drastic financial and emotional consequences to the owner.
The time needed to rectify the problem can cause major delays
and additional expense. This is due to the graphic designer's
understanding that his job is done when he produces the design
that you require.
It is therefore necessary for a graphic designer to understand
the basic principle of what you see on screen may not be the
same when it comes off the press. A designer should know how to
correctly build a bleed; check that the panels fold correctly;
and that color separation is well understood. The list goes on
an on. If these issues are not properly addressed, the customer
will most likely pay for additional costs because a print house
or service provider will definitely charge extra for fixing the
problem.
When no press check is done… Not only that the customer would be
paying dearly, he or she will also suffer emotionally when no
press check is done. The job would definitely come out less or
even worse than what the owner is expecting. The customer will
be left with the frustration of having no alternative but to
accept additional job for the revision of the graphic designer's
output. This is particularly stressful and definitely
teeth-grinding when it is a last-minute job for a presentation
or a trade show. The customer is left with nothing.
When your graphic designer make more than a few major mistakes…
Especially with regards to a website, a designer must be able to
understand that it is not just optimizing images or putting text
on a page and uploading it to a remote site. The graphic
designer must understand how search engine optimization and
basic HTML work. If not, well, the website may just be something
for the drawing boards. And that would be another expense for
the customer because he or she has to go back and re-design
another website.
So when times like these do occur, and your graphic designer
cost you much money and emotional stress, it's time for you to
hit the high road and look for another. There are a lot of
people working as graphic designers for the web and print. Many
of them are well trained and understand what it takes to create
a great and working media material. You just have to discern and
look a little further for the designer that will give you your
money's worth.
For comments and inquiries about the article visit
http://www.graphicdesignsunlimited.com
About the author:
Granny's Mettle is a 30-something, professional web content
writer. She has created various web content on a diverse range
of topics, which includes digital printing topics, medical news,
as well as legal issues. Her articles are composed of reviews,
suggestions, tips and more for the printing and designing
industry.
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