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Writing_for_the_Web_An_seo_copywriting_primer
| Writing for the Web. An seo copywriting primer.
Writing for the Web An SEO copywriting primer What does search
engine copywriting mean?
SEO copywriting is a methodology employed to write effective
content for a website. Search engines love properly formatted
and unique content. This content should immediately convey your
Unique Selling Proposition (USP). It is impartive to get across
why you or your service is unique from the competition. USP
comes first
Clearly conveying your USP is vital to getting your point
across. Visitors want to know what you offer and why they should
choose you over your competitors. One very effective way of
doing this is to pre-load your paragraphs with info from your
headings. This lends for better rentention of th info and search
engines often view importance based on how close your actual
content is to your tags. Visitors don’t, read they scan
Visitors don’t stop to read your content until you have gotten
their attention. This means again it is vital to make effective
use of your head tags. This ensures the page can be quickly
scanned but still get your point across. You should be able to
clearly understand the jist of your page at a glance. Break up
your text
Along with header tags being integral in formatting your page,
it is important to furthur break up your text with italisized
text, bold text, bulleted lists, and theme specific graphical
elements. Instill a sense of trust
Do you feel comfortable buying something from your website or
inquiring about a certain feature? Things like spelling and typo
errors will 9 times out of 10 cause visitors to leave your site
and not come back. Clean presentation is a must. You don’t go to
a job interview wearing shorts and a t-shirt do you? It is also
important have your legal documents in place, such as privacy
policies, return policies etc. Visitors love to be able to
contact you
Always post physical address, phone number, hours of operation,
and email address so it is easy to inquire about a product or
service you offer. Titles and descriptions are key
In terms of your meta info, the title and description tags are
the most important. Google for instance does not look at
keywords. Make sure you have targetted key words in a clear
title and description tag. This is the most effective method of
a good page ranking when discussing your meta tags. Let’s sum
this up
In order to write effective copy keep the following in mind:
1.Content should be clear, concise, and convey your USP.
2.Create an environment of trust with proper spelling and clear
ways to contact you. 3.Make effective use of your title and
description tags. 4.Break up your text with header tags,
italics, bold text, and bulleted lists. 5.Good SEO copywriting
does not limit your page to one or a few search terms.
About the author:
Nigel is the owner and E-Commerce project mangager for
Ultimatech Computer Consultancy located in Aspen Colorado.
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