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Your_Website_Survival_Guide_2005
| Your Website Survival Guide 2005
In the big, wide online world there are millions of websites
and billions of webpages. In the increasing sprawl of this
virtual jungle there must be an evolution. Some of these
webpages must grow stronger and thrive whilst others will weaken
and die.
There are 3 types of websites in this jungle. It's important
that you ask yourself which category your website fits into.
Your website survival may count on it.
The Poster Site A stunning work of art with intricate graphics
that both amaze and dazzle the visitor. Poster sites are created
by graphic designers for large companies or for use by the
graphic design firms themselves. They're built to look good.
Usability is not normally a factor nor are good search engine
rankings. Looking good takes second place to being useful.
The poster site has its place in the virtual jungle for those
companies who need to put a pretty "shop front" on the Internet
e.g. grapic designers. Unfortunately many companies who hire
someone to design their website normally winds up with a graphic
artist who recently learned how to use Dreamweaver and is now a
"website consultant". The end result is a stunning piece of
artwork that is of little or no use to the visitors or potential
customers.
Poster sites are the supermodels of the online world - they look
great but aren't useful for anything other than looking great.
Pros Looks great A definite WOW factor for visitors
Cons Normally difficult to navigate Lousy rankings in search
engines
The Content Site A site littered with valuable, useful
information that visitors and search engines love. Content sites
are normally run by hobbyists who have an all-consuming passion
for a specific topic or subject. They write, collect and publish
online massive amounts of information on one specific topic.
Content sites are also used by intelligent online marketers who
have realized the true value of providing useful content to
visitors. This has lead to not all content sites being created
equal with some lazy online marketers using spammy tools to
create "dud" content.
Content sites tend to be quite plain looking on the outside but
are stuffed full of useful information on the inside. Web
surfers love content sites. Why? Because they find exactly what
they're looking for or a link to it. The whole idea of the
Internet in the first place was to fulfill this need for useful
information.
Pros Valuable information for visitors Visitors likely to return
again Search engines love them
Cons Normally not as "pretty" as poster sites Spammy techniques
being used to create "dud" content
Don't Have A Clue Site These are interesting. A DHAC site is an
anomaly. They're designed by people who decide they want a
website but have no clue how to go about it. They contact their
ISP for information on how to do this. 45 minutes later their
first creation is online.
The DHAC site has the following features:
Graphics that take 10 minutes to load 50% of the graphics are
missing Flashing banner Animated graphical menu Flashing body
text 75% of the links don't work Graphics scattered about the
page Blue text on green background Frames used extensively
Incomplete HTML tags H1 tags used for all the body text i.e.
huge text
It's not fair to generalize like this I know but we've all seen
these sites. They're there and they give us a direct path that
we should not follow.
Pros Good to poke fun at Great examples of how not to design a
website
Cons They're awful
Some websites will thrive and survive in 2004 and beyond.
Other websites will weaken and die.
Which category does your website fall under?
About the author:
This article was provided courtesy of Affiliate-Advocate.com
where you'll find tons of information on online affiliate
marketing
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